It’s no secret that yesterday’s arrival of Disney+ was a highly anticipated one. However, no one quite predicted the service’s quick start—not even Disney. Despite launch day woes that kept many users from accessing content on the platform, Disney+ is garnering massive numbers just one day after going live.
According to CNBC, the platform captured more than 10 million sign-ups in the 24-hour period. Meanwhile, Variety reports that the Disney+ mobile app was downloaded 3.2 million times. That figure doesn’t include downloads from other platforms like gaming consoles and streaming boxes. Disney’s stock is up over 5 percent at the time of this writing.
Some users were understandably disappointed when they weren’t able to access the service on its launch day. However, with these new numbers coming to light, Disney has a valid excuse for the platform’s outages. It’s nearly unheard of for a new service to gain traction so quickly. Although, it shouldn’t come as a surprise considering the trove of high-quality content waiting for subscribers.
Still, when CBS debuted its CBS All-Access platform and standalone Showtime subscription, it took nearly five years for the two services to reach eight million subscribers. That was even two years earlier than anticipated.
To put things in perspective, Netflix currently has a subscriber base of 60 million domestically and another 97 million internationally. However, it has been working for almost a decade to build that figure.
Disney has already reached more than 10 percent of its forecasted goal of 90 million subscribers by the end of 2024.
While Disney’s numbers are shocking, it is somewhat difficult to tell whether the service can keep up the momentum. Leading up to the launch of Disney+, several promotional deals went live. For one, Verizon is offering its Unlimited customers a free year of the service. Meanwhile, “sign-ups” also includes free trial subscriptions.
Understandably, not all of these accounts will go on to subscribe on a monthly basis. However, with the holidays coming up it’s more likely than not that many of them will at least stick around for a while.
Perhaps the most notable fact, however, is that Disney+ has accomplished all of this while only launching in three countries—the U.S., Canada, and the Netherlands. Starting on November 19, the service will go live in Australia and New Zealand. This launch will surely bring another wave of subscribers to the platform.
It’s likely that competitors such as Netflix are starting to get nervous. If Disney+ can keep up even a fraction of its launch day momentum as it continues its global rollout, the service could become a major streaming platform within a few weeks. At just $6.99 a month, it’s hard not to love the platform. With a combination of classic favorites and new hits, Disney+ is poised to shake up the streaming industry in a big way. Its first day serves as an indication that the impact will be massive.