Discovery+ launches into crowded streaming space

Discovery+ brings a host of new reality TV to the streaming industry.
Image: Discovery

It feels like there is a new streaming service launching at every turn. Perhaps that’s because there is. The latest to join the fray is Discovery+. It brings together popular content from channels like Discovery, Animal Planet, TLC, HGTV, Food Network, and more.

Despite an impressive content library, the platform Discovery+faces many challenges. It enters a streaming space that is exceedingly crowded. Consumers are forced to choose between numerous platforms since subscribing to them all is out of the question for most people.

Even so, Discovery+ has some advantages over other newcomers. Notably, it is available on both Roku and Amazon Fire TV at launch, eliminating a major point of confusion that plagued services like HBO Max and NBC’s Peacock.

Fresh Competition

The streaming industry is quickly becoming bloated as various studios and media companies realize that the days of cable are long gone. Streaming platforms offer a lucrative money-making opportunity for content that has already been produced and aired. Companies with fan-favorite shows and movies can easily attract subscribers (and their monthly payments).

Discovery+ has plenty of attractive content—especially for fans of reality TV and documentaries. By pooling the resources of its various channels, Discovery Inc. is able to host an impressive library.

Fortunately for consumers, those shows will be viewable on almost every streaming device. Unsurprisingly, Discovery+ is supported across the iOS empire and the Apple TV app as well as on Google and Android platforms. Gamers can tune in through their Xbox and Samsung smart TV owners will be able to watch as well. As mentioned, the new streaming service also debuts on both Amazon’s Fire TV platform and Roku.

The latter has an audience of 46 million accounts, bringing valuable exposure to any new streaming service, The Verge reports. That bodes well for the potential success of Discovery+.

In a statement, Discovery Inc.’s CEO David Zaslav said, “As we go live with Discovery+ today in the U.S., we are thrilled to be working with best-in-class partners to make it available everywhere our fans are.”

Discovery+ Details

As noted, Discovery+ is poised to become the go-to streaming service for fans of reality TV. It will play host to noteworthy shows like “90 Day Fiancé,” “House Hunters,” and a massive library of Food Network’s cooking competitions.

Meanwhile, Discovery plans to roll out a number of original series for its new streaming platform. Food Network’s Bobby Flay and Giada de Laurentiis will partner for a new travel and food series. HGTV favorites Chip and Joanna Gaines will also debut a new series.

Discovery+ launches with a price of $4.99 a month for its ad-supported tier. The ad-free tier costs $6.99 a month. Ultimately, that’s cheaper than many of the streaming platforms available today and may help Discovery+ stay competitive in the market.


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