It’s no secret that Apple and Google are rivals. That’s true on many different fronts. In recent years, streaming has become yet another area for the tech giants to battle. This has led to various issues with accessing services like Apple TV+ on Google’s streaming platforms.
Now, that will no longer be a problem. According to a blog post from Google on Thursday, Apple TV+ is officially coming to the company’s Chromecast platform via Google TV. The move gives users the ability to stream all of the content available on Apple TV+, as well as content purchased through iTunes, with the newest Chromecast device.
Long Time Coming
The news of Apple TV+ arriving on Chromecast isn’t new. It was announced last December that Apple’s in-house streaming app would be coming to Google TV. Of course, the latter isn’t a content-filled service of its own. Instead, Google TV is similar to Roku in that it is a content aggregator that makes it easy for users to browse shows and movies from the platforms they subscribe to.
Google TV is still relatively new and certainly doesn’t have the influence of Roku or Apple TV (the original platform, not the company’s new streaming service). It works on Android devices via a dedicated app. However, Google TV is designed to be used with the company’s new Chromecast and upcoming smart TVs from Sony and TCL.
To be clear, the Apple TV app, which includes Apple TV+, is now making its debut on Google TV. Yes, the linguistics in this situation are a nightmare to keep straight.
What’s important for consumers to know is that Google TV will now play host to the many shows and movies available on Apple TV+. Titles like “Ted Lasso,” “For All Mankind,” and “The Morning Show” will appear in Google TV’s recommendations and search lists.
Users will also be able to access Apple TV+ from the Google TV homepage just like they can with a service like Netflix or Disney+.
On top of this, users can access TV shows and movies that were rented or purchased from their iTunes account. The Google TV integration also supports third-party add-ons that Apple TV users may be subscribed to, including CBS All Access, Showtime, and more.
Better with Chromecast
There was once a time when Apple TV hardware was the best way to stream content on a normal TV. Now, today’s smart TVs feature a variety of platforms and the hardware market is much more diverse.
It’s safe to say that Roku has taken the lead. However, Google’s Chromecast devices are a popular, budget-friendly choice. Their natural synergy with Android smartphones makes them ideal for non-iOS users (ironic in this case).
The latest Chromecast model is the first to support Google TV and comes with a dedicated remote. It also has a number of other useful features. For instance, it supports Google Assistant and the ability to display footage from smart home security devices.
With the addition of Apple TV, Google’s flagship streaming hardware just got even better. It will be interesting to see how this development shakes up the streaming space.