Inside Big Tech’s crusade to combat climate change

Big Tech is helping everyday consumers in the fight against climate change.

Science and technology go hand in hand. Therefore, it’s no surprise that Big Tech is invested in addressing climate change.

Fighting this issue is not only good for the planet, but also for business, according to a recent story in Scientific American. In the face of today’s climate crisis, consumers increasingly want technology that helps them make sustainable lifestyle choices. Furthermore, because of its immense influence and large economic and environmental footprints, Big Tech has a responsibility to lead the world in combating climate change.

For the most part, it’s done just that. Tech companies have taken substantial steps to cut back on energy use. In addition, they’ve invested in low and no-carbon energy generation to run their business operations. Moreover, Big Tech has developed devices that help consumers do their part in the fight against climate change.

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Green Power to the People

The effects of a warmer climate seem to get more pronounced with each passing month. Extreme weather events like hurricanes and floods intensify while climate-linked catastrophes like fires run rampant. These occurrences cost lives and billions of dollars in damages to infrastructure around the world. While climate change deniers in positions of power do nothing, the majority of people want change.

A recent study showed that 81 percent of people surveyed globally strongly believe that companies should contribute to combating climate change. Another survey found that 88 percent of U.S. and U.K consumers want devices that help them do their part as well. Big Tech has listened and is taking a two-pronged approach to both reduce emissions in its own operations and provide consumers with the smart tech they need to make sustainable living easier.

A Two-Pronged Approach

The first solution is to reduce emissions. The technological world needs huge amounts of energy to keep humanity connected. Big Tech wants to make sure that most of that energy comes from renewable resources. In 2018, tech companies contracted more renewable energy than any other sector of the global economy.

Furthermore, Google recently announced that it has secured enough renewable energy to run its worldwide operations for the second year in a row. Facebook is set to achieve a similar goal by 2020 and Apple is also going greener with an increasing number of suppliers committing to its target of using 100 percent renewable energy.

The second part of the approach is to provide devices that help individual consumers go green. For example, Google Nest is working to provide more homes with its smart thermostats. Last year, Nest thermostats helped homes save 10 terawatt-hours of energy. That amount is equal to all of the renewable energy that Google purchased for its operations in 2018.

Often times, people’s busy lives get in the way of making green decisions. However, connected homes and smart technology automatically make those choices for them. The technology saves time, money, and hopefully the planet.