Chinese electronics giant Xiaomi recently unveiled the Surge C1, the first smartphone image signal processor (ISP) it designed in-house.
Market analysts anticipate the firm is on pace to substantially increase its presence within the handset market this year.
If its new component-focused strategy pays off, it could take Huawei’s place in the mobile device industry soon.
Details on Xiaomi’s Surge C1 ISP
Xiaomi discussed the Surge C1 ISP’s technical specifications during its Mega Launch 2021 event. The firm will be deploying the component in the Mi Mix Fold, its first smartphone with a flexible form factor. It reportedly spent ¥140 million ($21.4 million) and two years designing the chip.
The corporation made the Surge C1 to optimize the image capturing capability of its handsets independent of their SoCs. It also developed an algorithm for the ISP that compensates for external issues that could undercut the photographic process. Those engineering choices enabled the component to achieve 100 percent signal efficiency with reduced device computing resource consumption.
Xiaomi highlighted the chip’s capability to automatically focus on a user’s subject even in lowlight conditions, adjust the white balance based on the environment, and find an ideal exposure level.
Until reviewers can get their hands on the MI Mix Fold, the quality of those features cannot be assessed. But Xiaomi spending that much time and money on the Surge C1 indicates it understands flexibility alone is not enough to move large quantities of a $1,520 handset.
In addition, the corporation’s willingness to develop its own components reflects positively on its industry prospects.
Why Xiaomi is Smart to Make its Own Chips
According to Isaiah Research, Xiaomi will match Apple in smartphone shipments this year. The electronics company caught up to the Big Tech giant by filling the void Huawei left in the global handset market. By taking its chip design in-house, it might be able to cement its position as an industry-leading provider.
Huawei became a multibillion-dollar mobile device vendor because it made its own processors. Its HiSilicon unit developed SoCs that rivaled the performance of Apple and Qualcomm’s handset CPUs. Its hardware proved so appealing to consumers, it briefly reigned as the world’s largest smartphone vendor last year.
Xiaomi debuting the Surge C1 indicates it is gearing up to follow Huawei’s footsteps.
The corporation launched its semiconductor division in 2014 and introduced its first component, the Surge S1 SoC, in 2017. However, it never followed up on that release with another self-made electronic part. Co-founder Lei Jun mentioned that the vendor’s part design division experienced setbacks at the Mega Launch 2021 presentation.
Nevertheless, Xiaomi has since overcome those problems and developed what looks like a very promising ISP. Given the resources it poured into making the Surge C1, the unit probably has other chips on its development roadmap.
The firm also tripled its investments in Chinese semiconductor makers last year, suggesting it intends to localize its smartphone supply chain. Since Washington recently levied sanctions against Xiaomi that mirrored its actions against Huawei, the move is prudent.
The last few years proved the handset industry is extraordinarily competitive and evolves quickly. However, Xiaomi’s rock-solid and multifaceted growth strategy makes it a very promising mobile device vendor.