Tesla pushes its pickup truck back until November

Tesla delays the release of its pickup truck until November.
Image: Tesla

Elon Musk has proclaimed his company’s upcoming pickup truck as “the coolest car I’ve ever seen.” Unfortunately, consumers will have to wait a little longer to get their hands behind the wheel of one. Tesla has pushed back the truck’s reveal date until sometime in November.

Previously, Musk ambitiously announced that the vehicle would be revealed over the summer. Those familiar with the CEO’s workings shouldn’t be surprised about the delay as he often tends to overestimate the goals of his various companies.

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Sick Profile

Despite Musk’s efforts to hype up the project, not much is known about Tesla’s pickup truck. During an event for the company’s semis in 2017 fans got their first glimpse at the vehicle. Then, in May, they got another look via a tweet that revealed an early concept image.

If there’s anything to say about the new truck, it’s that it looks like something straight out of a cyberpunk film. With sharp lines, a cab that looks a bit like “Predator” and a generous helping of titanium, Tesla’s pickup is totally unique.

Of course, part of the uniqueness can likely be attributed to Musk himself. In an interview with Recode he said, “It’s gonna be like a really futuristic-like cyberpunk, “Blade Runner” pickup truck. It’s gonna be awesome, it’s gonna be amazing. This will be heart-stopping. It stops my heart. It’s like, oh, it’s great.”

If the CEO’s giddy ramblings are any indication, the truck is going to be one that sci-fi fans will love. However, even if general consumers aren’t lining up to drive away in one of Tesla’s new pickups, that’s okay by Musk. He has already gone on record saying that he doesn’t care if anyone actually buys his so-called passion project.

Incoming Competition

Considering the make or break nature of Tesla’s vehicle, it may struggle in the electric pickup truck market that’s expected to boom in the next few years. Though there aren’t any challengers currently for sale, there will be soon.

Ford’s electric F-150 will give eco-conscious truck lovers a more traditional option than Musk’s sci-fi ride. The company is aiming for a 2021 release date for that vehicle. Fellow carmaker GM is also working on an electric pickup. However, it is a few steps behind the industry and only plans to launch the project “when competitively appropriate.”

Meanwhile, those wanting to lean into the futuristic aspect can opt for the $70,000 R1T from Rivian, a U.S. based startup.

Regardless, it will be interesting to see what Tesla’s electric pickup looks like. Even with an awesome profile, it may be hard for the vehicle to find buyers. If that’s the case, Musk may have to re-think things and come up with a slightly less “Blade Runner” style option for the future. Ironic, we know.