Expectations are high given past comments from CEO Elon Musk. In June, Musk stated that the truck will have a “cyberpunk aesthetic” and resemble something from Ridley Scott’s “Blade Runner.” He also acknowledged that the design might be too futuristic for some.
The Tesla pickup truck is officially called the “Cybertruck” or “CYBRTRK.” Musk has previously indicated that the vehicle will have a price tag under $50,000. However, we can’t be sure of any details on pricing and features until the reveal presentation.
Tesla’s Pickup Truck Has Been a Long Time Coming
Musk has been building anticipation for the Cybertruck over the past several years. He first shared his Tesla truck idea back in 2013, stating “I am quite keen on building a truck and I think there’s a lot one can do with the truck technology.” Five years later, Musk used Twitter to solicit suggestions on what the vehicle should include.
Some of the planned features for the Cybertruck include an option for 400 to 500 miles of driving range. Additionally, the truck will have all-wheel drive and dynamic suspension. Musk has also teased that Tesla’s vehicle will be “better than a Ford F150.”
Overall, the innovative CEO has set the bar high for the Cybertruck’s unveiling. As such, investors are curious about how well the company will follow through. One of the biggest questions people have is how the Cybertruck’s range will hold up with heavy loads.
Competitors Getting into Electric Pickup Trucks
Earlier this month, Detroit News reported that GM is also planning to bring several heavier-duty electric vehicles to market. The manufacturer appears to have an electric SUV and Hummer-style pickup in the works as part of its BT1 electric truck / SUV program. GM is modeling its electric program after Tesla’s, using operating cash from higher-end car sales to fund the development of more affordable models.
The vehicles will come out of the $3 billion investment that is GM’s Detroit-Hamtramck plant. Overall, the U.S. car manufacturer is pouring nearly $8 billion into its domestic operations. The Hummer pickup truck and SUV will likely go into production in late 2021.
Rivian, a relatively unknown brand in the space, is also bringing an all-electric pickup truck and SUV to market. Although the startup has been around for nearly 10 years, it just recently jumped into the scene with its R1T and R1S concept unveiling in November 2018. Ford has invested $500 million in the company and Amazon led a $700 million round that closed earlier this year.
Musk Staying Busy
Outside of the Cybertruck unveiling, Musk has been quite busy, as always. Earlier this month, he announced plans to open a fourth Tesla Gigafactory in Germany. On the SpaceX front, he boldly proclaimed that his space exploration company’s Starship rockets could cost as little as $2 million per flight.
One of Musk’s lesser-known projects, Neuralink, released an eyebrow-raising detail about how it plans to connect brains to computers. Neuralink proposed using lasers to create tiny holes in the skull and implanting electrodes through them.
Outside of his entrepreneurial endeavors, Musk will also stand in court for a defamation lawsuit. Rescue diver Vernon Unsworth sued the business titan in 2018 after Musk called him a “pedo guy” and “child rapist” through different social media exchanges. Regardless of whether or not you like Elon Musk, there’s always an interesting headline to read.