SXSW 2019 begins this week, and when looking at the never-ending schedule, it’s easy to get overwhelmed. Over the span of 10 days, brands, companies, publications, and beyond throw hundreds of events that take place from March 8-17 in the Live Music Capital of the World—Austin, Texas. While SXSW does mark the beginning of festival season and the music lineups at the different events are impressive, the event is more than just another Coachella.
SXSW merges all different industries into one—so there is something for everyone to attend. There’s music on one stage while a famous actress speaks at a panel on another. There are food vendors, alcohol sponsors and major companies hosting events, many of which are free (with open bars) with an RSVP. Just remember, most events without an official SXSW wristband are first come, first served so plan accordingly.
Here at The Burn-In, we, of course, are most looking forward to the tech companies that will be showing off new products, speaking on the emergence of tech, and more. And SXSW is always full of surprises. Here are the tech-related showcases you should check out if you’re heading down to Austin this week.
How will technology (AI) expand human abilities? (details)
March 10; 12PM-8PM
99 Trinity Street
Sony is obviously one of the largest tech companies in the world, so it’s no doubt that their showcase will be a highlight of the week. This year, they will be focusing on artificial intelligence (AI) and how it will affect the expansion of human creativity. One of the speakers at the panel will be Francois Chartier, a researcher who is known for pairing molecules in food and wine. So, he will discuss the future of AI as it relates to food culture.
If you can’t get enough machine learning, go listen to execs from Stitch Fix and DoorDash talk about how AI is transforming our social lifestyles on March 13.
The Deep End by Vox Media (details)
If AI isn’t your thing, Vox Media will be hosting three days of different events at different locations. The goal of Vox’s showcase is to give attendees an experience not just tech but sports, news, food, and more. Representatives from The Verge, Eater, and many others will be on-site to host various panels, interactive experiences, and more. Since it’s three days, attendees will have the freedom to pop in and out of whatever they like.
New Minds, New Innovation (details)
March 11; 2PM-3PM
Capital Factory Defense Innovation Lounge, Main Stage
This panel discussion features women who have or are currently serving in the U.S. Army. The panelists will discuss the achievements of women and other underrepresented groups within the military throughout American history. Their unique perspective will provide our armed forces with innovations to make the world safer.
#Meow & #Bark: Where Tech Can Innovate in the $75B + Pet Care Market (details)
March 13; 2PM-3PM
Hilton Austin Downtown, Salon G
This showcase is highlighted at the top of the list of tech conferences so you know it’s going to be a good one. Who would have thought pets and tech would be lumped together for one discussion? Well, at SXSW anything is possible. At this unique showcase, attendees will find out why the pet industry is a booming business, and how technology is playing a role in that.
16-Player Halo Big Team Battle Bonanza (details)
March 16; 12PM-1:45PM
Austin Convention Center Ballroom A
When talking about must-attend technology events, you know videogames are going to be involved. On March 16, toward the end of SXSW, video game aficionados will be able to watch influencers, pros, and more play an 8v8 “Halo” tournament.
After the tournament is over, there will be a “Fortnite” 2v2 tournament in the same location just down the hall.
While there’s only a handful of tech-related events on this list, we know these five will be some of the most popular (which means the most crowded). Check SXSW’s full event tech page so you can plan your experience without having to fight for a seat.
And RSVP when you can—the events fill up fast.