The best TVs on the market continue to get brighter and better every year. With annual announcements from companies like Samsung, consumers can count on exciting new displays like clockwork.
Accordingly, Samsung has just announced its newest lineup of 4K and 8K TVs for the U.S. market. However, there is some controversy surrounding this launch. Many high-end features are only bundled with the company’s more expensive 8K models and are missing from the 4K lineup. Moreover, it appears that Samsung’s new 4K screens actually have fewer dimming zones than they did in previous generations.
Nonetheless, its newest generation of displays features stunning picture quality and a recently increased focus on audio.
Samsung’s 2020 QLED TV lineup was officially unveiled on Thursday and consists of seven new displays—three 8K models and four 4K models. The smallest TV, the 4K Q60T measures in at 43 inches while all but one of the new models has an 85-inch option.
The flagship TV of the lineup is the Q950TS (obviously an 8K model). It boasts extremely thin bezels that seem to disappear “when consumers watch from the average viewing distance of 10 to 15 feet.” That feature drew a lot of attention at CES back in January when Samsung first unveiled the display.
As of now, the Q950 doesn’t have an official price tag. However, the “cheapest” 8K TV in the lineup ranges from $3,500 for a 65-inch model to $7,000 for the 82-inch model.
While the 8K TVs of the 2020 lineup are impressive, the 4K range is more important for the majority of consumers in the coming year. Not only is 4K more widely supported, it is finally becoming affordable enough for everyday buyers. Big events like the Tokyo Olympics and the launch of the Xbox Series X and PS5 will undoubtedly spur many consumers to consider a TV upgrade.
Despite being the cheapest option it’s probably best to skip the Q60T models and pay a little bit extra for the Q70T as it offers features like a variable refresh rate and automatic adjustment of its picture settings based on the room’s lighting.
It’s worth noting that Samsung is pushing its 8K line by stripping some features from the 4K range. For instance, only the 8K models have HDMI 2.1. Meanwhile, a report from FlatpanelsHD claims that the range has just 100 dimming zones compared to 500 in last year’s lineup. Samsung declined to comment on the actual number of zones.
Although Samsung’s newest TVs certainly look incredible, they also sound much better than they have in the past. Typically the company’s TVs have mediocre speakers. This year, they are a point of emphasis.
The new lineup features active voice amplification, a nifty trick that turns up dialogue to make sure you don’t miss anything. Meanwhile, TVs in the Q80 series and above include what Samsung is calling object tracking sound. This means there is a combination of upward and downward-firing speakers that work together to create a highly immersive audio experience.
As of now, Samsung has released pricing information for some of its new models but not all of them. Those details will likely arrive before long.