Nvidia revealed Hyundai Motor Group selected it to equip its 2022 model vehicles with cutting-edge infotainment systems. Nvidia’s new partnership could help mainstream next-generation in-automobile media streaming, navigation, and driver’s assistance functionality. In 2019 alone, the vehicle manufacturer sold 3.7 million Hyundai, Genesis, and Kia brand automobiles worldwide.
In July, Mercedes-Benz announced it would utilize Nvidia’s cutting-edge automotive technology in its 2024 fleet.
Nvidia-Hyundai Partnership Details
In a press release, Nvidia explained its DRIVE platform would come standard in Hyundai’s 2022 edition personal transports. The partnership is notable since high-performance infotainment systems are typically offered in premium automobiles. However, the carmaker’s Kia brand sells its new cars for as low as $18,715.
In fact, Nvidia and Hyundai first began working together when the chipmaker brought its cockpit system to the auto manufacturer’s Genesis luxury brand in 2015.
Since then, it seems Hyundai has changed its mind about the utility of in-vehicle software and hardware stacks. The conglomerate noted it is deploying Nvidia DRIVE across its fleet to offer consumers greater functionality, safety, and value. The South Korean manufacturer also hailed the platform because of its scalability, which alludes to its multifaceted nature.
Though not mentioned in its announcement, Nvidia developed DRIVE as an autonomous vehicle product. The current version of the system is powered by the powerful Orin system-on-a-chip (SoC). The SoC features embedded deep learning and machine vision capabilities and seven times the performance of the firm’s last automotive processor.
As it delivers 200 trillion operations per second, the technology company believes Orin can support Level 5 autonomous vehicle operation. That is notable because the DRIVE system’s functionality can be expanded via software updates.
In two years, new Hyundai, Kia, and Genesis owners will be able to access high definition movies and precision directions within their cars. But not long after, users could have the option of turning over driving responsibilities to their smart cars. That feature could be a game-changing market advantage for Hyundai.
Nvidia: The Universal Chipmaker
When it commenced operations in 1993, Nvidia specialized in high-performance graphics cards that optimized personal computer gaming. But as the years have gone by, the firm’s portfolio has swelled as it has broken into other markets.
Initially, the chipmaker focused on expanding its presence within the consumer electronics field. The company developed hardware for designers and computer graphics artist and mobile device platforms for smartphone manufacturers. Along the way, the corporation found its signature components are especially adept at making artificial intelligence programs run more efficiently.
That discovery led to Nvidia developing multi-application embedded solutions and data center accelerating chipsets. The peerless quality of its products attracted the business of carmaker Tesla and hyperscale online services provider Microsoft.
The digitalization wave kicked off by the coronavirus pandemic has prompted new supply agreements with retailers and financial institutions.
Thanks to its catalog transformation, Nvidia has grown large enough to mount $40 billion corporate acquisitions. The company’s new partnership with Hyundai shows its products no longer appeal to just niche hardware enthusiasts. Soon, its technology will touch every facet of personal and professional life.
As it moves closer to becoming a universal chipmaker, Nvidia’s influence is starting to rival that of a global Big Tech firm.