Google, Intel and Dell join forces with Zoom and others to form Modern Computing Alliance

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Google creates new tech consortium to tackle life in the new normal.

The tech industry has seen its fair share of team ups lately. In the latest major alliance, industry leaders Google, Intel, and Dell are joining forces with major players in the IT and cloud computing realm to form a tech consortium called the Modern Computing alliance.

Led by Google, the group will aim its sights on tightening up security, improving remote work, and solving other relevant computing issues that have become apparent during the pandemic. Joining the consortium is an eclectic mix of companies from throughout the tech landscape, including Zoom, Box, Citrix, Imprivata, Okta, RingCentral, Slack, and VMWare.

Four Areas of Focus

Though the overarching goal of the consortium is to better innovate and integrate “from silicon to cloud,” the group’s initial focus can be further narrowed down into four main targets: Improve the areas of security, productivity, collaboration, performance, and compatibility, while making integration more seamless.

John Solomon, vice president of Chrome OS at Google, summed up the group’s goals during a briefing: “To deliver on customer expectations in the next 2 to 3 years we’ll need greater performance, security and thinking through workloads in a more integrated fashion.”

As the needs of users are rapidly evolving in the fluid situation that is the new normal, the alliance will look to enhance performance and cloud-first computing and better accommodate those needs. As in-person meetings look more and more like a relic, one way the consortium will take on this goal is to utilize Intel’s accelerators to facilitate more efficient video conferencing.

Chrome Gains Stronger Foothold

As the leading member of the alliance, Google stands to gain a stronger foothold with regards to integration with other tech players. After all, the group aims to facilitate more efficient computing and remote work in the pandemic world. These solutions will be meant to run through the Chrome ecosystem.

“The technology industry is moving towards an open, heterogeneous ecosystem that allows freedom of choice while integrating across the stack,” according to Solomon. And this is a huge step in achieving that freedom and interoperability.

One obvious tech player missing from the group of heavyweights is Microsoft. With Google at the helm and Chrome’s impending integration with productivity players like Zoom and Slack, Microsoft’s initial absence from the fold makes sense. Ultimately, the underlying purpose of the alliance is to make the adoption of Chrome and Chrome OS more prevalent. However, the alliance was just announced, and Microsoft could very well join the fold later.

According to Solomon, however, there is much more to the Modern Computing Alliance than just expanding the reach of Google and Chrome OS. The Google executive promised longer-term contributions to the ecosystem. He noted that the group’s ambitions will include multi-year undertakings as well as simple action items.

The alliance also intends to release various products, though it isn’t clear when this will take place. Definitive timelines should become more clear when the group actually meets. The consortium is eyeing 2021 as its timeframe to convene and draw out its roadmap. In the meantime, the Modern Computing alliance will continue to form a council of bright IT minds to identify problems and collaborate on innovative solutions.

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