On Dec. 4, Google announced that its new artificial intelligence-powered Hire by Google tool, candidate discovery, is now available to all the platform’s clients. And based on the results it produced in beta testing, it might become a human resources game-changer.
Candidate discovery allows users to create a robust database of applicants that managers and recruiters can browse through with a high degree of precision. Users can sort candidates by location, job description, and prior interview scores to prioritize applicants that best suit the company’s needs.
Moreover, as candidate discovery utilizes a machine learning-powered API called Cloud Talent Solutions, users can quickly qualify and disqualify candidates in bulk using smart keyword search. Google notes that when users input terms like “front-end engineer,” Hire will list applicants with experience with specific programming languages.
And as Hire works seamlessly with the rest of the G Suite, users can schedule interviews, pass along resumes and send out invitation emails with just a few clicks. And the effectiveness of the new AI tool isn’t just hype. While in its testing phase, candidate discovery was shown to greatly improve the talent acquisition process.
Hiring New Employees in Hours, Not Weeks
In beta, Google partnered with a technology services company called Openlogix to test candidate discovery. Using the program, Openlogix was able to search through more than 30,000 applicants to make a new hire within 24 hours. Previously, it took the firm around four weeks to hire someone. One study found that on average, companies spend 52 days and $4,000 to fill one open position.
Another candidate discovery tester, animation studio Titmouse, had a similarly positive experience. Using Hire, Titmouse set up a portal where artists interested in working for the company, but not in any particular position it had open, could submit their resumes.
With candidate discovery, the studio was able to sift through more than 5,000 applicants to find qualified and geographically relevant applicants for its Los Angeles, New York, and Vancouver locations. With those results, Hire might soon become the industry leader in the application tracking systems market.
In addition to helping individual corporations, Google’s new talent acquisition API was able to help a few notable online employment websites be more effective.
Google-Powered Job Sites Are More Effective
For its hiring, medical manufacturer Johnson & Johnson works with job site Jibe. After Jibe integrated the new API into its systems, the job site was able to bring the company 41 percent more qualified applicants. By making it easier to qualify the more than 1 million applications it receives annually, Johnson & Johnson credited the API for making its recruitment efforts more cost-effective and expedient.
The API had a similarly seismic impact on CareerBuilder. Once in place, Cloud Talent Solutions increased the number of users viewing jobs by 40 percent and prompted a 41 percent rise in applicants actually applying for jobs they sought out on the platform.
Is Google the Future of Hiring?
When Google first introduced Hire back in July 2017, its stated purpose was to help small and midsize businesses optimize their recruiting efforts. With companies like Openlogix, Payability and Aaptiv as clients, the company has made definite headway in that space.
However, as it is now partnered with CareerBuilder, which hosts more than 80 million job seekers, and Jibe, which is partnered with PepsiCo and Comcast, it is clear that Google’s ambitions extend past the SMB sphere.
And given the effectiveness of its current toolkit, Hire and its APIs could easily become as ubiquitous as Gmail, Maps, and Drive. If that happens, employment could become another part of life that is facilitated by Google.