GMC unveils Hummer EV, sells out of reservations in one hour

GMC unveils Hummer EV, sells out of reservations in one hour.
Image: YouTube | GMC

GMC unveiled a battery-powered truck version of the Hummer called the Hummer EV with great fanfare on Wednesday. The first version of the revamped transport goes on sale in 2021 for $112,595. The carmaker also invited consumers to preorder its latest offering on its website with refundable $100 deposits.

Echoing the launch of the Tesla Cybertruck, all preorder slots for the GMC Hummer EV were filled within one hour.

Hummer EV Specifications

GMC’s Hummer EV Edition 1 has three electric motors, a minimum 350-mile range, and 1,000 horsepower (HP). The 18-foot long vehicle features four-wheel-drive, 11,500 pound-feet of torque, and can go from 0 to 60 in three seconds. The automobile, which GMC classified a “Supertruck,” also has 800V DC fast charging capability, so it can run for 100 miles after refueling for 10 minutes.

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GMC gave the automobile several off-roading characteristics to help it live up to the rugged standard set by its predecessors.

The Supertruck has a “CrabWalk Mode” that enables it to move diagonally to navigate difficult terrain. That means the Hummer EV can surmount 18-inch vertical walls, climb up 60-degree inclines, and ford through two feet of water. The vehicle also features 35-inch tires, two underbody fields, five skid plates, and two underbody cameras.

The beastly truck also has independent front and rear suspension systems that optimize its rugged terrain and highway driving.

As of this writing, the automaker has not disclosed its new product’s towing capacity, weight, or full dimensions.

More Hummer EVs Coming Soon

GMC plans to release slightly pared back and more affordable versions of the personal transport in the next few years.

In fall 2022, the $99,995 Hummer EV 3X goes on sale with a 300+ mile range and 800 HP. The $89,995 Hummer EV 2X launches in spring 2023 and runs 300+ miles on one charge but only has 625 HP. Finally, the $79,995 Hummer EV2 will be available the following spring and boasts a 250+ mile range, 625 HP, and a 400V fast-charging capability.

While the Hummer EV Edition 1 reservations are sold out, GMC’s other forthcoming electric Supertrucks can still be preordered.

Why the GMC Hummer EV Preorder Sold Out

Although GMC has not revealed how many reservations it has received, the reimagined Hummer has made a big impact. The vehicle company’s product announcement video has racked up more than 2.7 million views in addition to its preorder sellout.

So why has the electric truck made such a big impression with consumers?

For one thing, the brand has global recognition. Introduced in the early 1990s as a civilian version of the Humvee, General Motors (GM) took the automobile mainstream. The vehicle’s massive size and ruggedness appealed to Americans who fell in love with SUVs at the turn-of-the-century.

In 2006, it peaked in popularity and sold over 70,000 units in the United States. But the brand lost its shine after the 2008 recession as economic instability and rising fuel prices made gas guzzlers considerably less appealing. Amid historically low sales – GM only sold 9,046 U.S. units in 2009 – the automaker mothballed the brand in 2010.

But GMC revealed a new battery-powered version of the Hummer would be released with a Super Bowl LIV ad.

Since people love a good redemption story, it’s not surprising the new electric version of the Hummer has resonated with the public. With its new redesign, the famously fuel-inefficient line has been reborn as the vehicle version of Halo ice cream.

Who Has the Best Electric Truck?

The big question now is if nostalgia and impressive specs will make the Hummer EV a success.

On the one hand, its legacy might win over buyers who are dubious about the electric vehicle revolution. But Tesla’s $39,900 Cybertruck can go 250 miles when fully charged, has a 7,500-pound towing capacity, and comes standard with the firm’s Autopilot advance driver assistance program. The manufacturer intends to put the angular transport into production next year and put its single-motor iteration on sale in late 2021.

Similarly, Rivian’s R1T will be available to purchase next year, with a 400-mile range and 11,000 pounds of towing capacity. The startup’s inaugural electric truck also has a cost advantage over the Hummer EV; its starting price is $69,000.

That said, Tesla and Rivian will be competing on GMC’s turf when their respective utility vehicles launch. As opposed to its rivals, GMC has decades of experience making trucks that cater to people who love trucks. The automaker’s reputation might be enough to counter the affordability of its competitor’s offerings.

While it is unclear which company will end up as the market leader right now, 2021 will undoubtedly be a watershed year for the electric truck.


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