CES 2021 preview: Eyes on 8K, health tech, 5G for virtual show

CES 2020 promises to be a great event for robot lovers.
Image: Cody DeBos / The Burn-In

It has been a big year for the tech world. The COVID-19 pandemic has amplified several developing areas and launched many current sectors to new heights. Things like videoconferencing tools and telehealth solutions have seen huge spikes in usage. Of course, the pandemic has also disrupted many areas within the tech industry.

In-person conferences like CES are just one thing that has had to be changed as a result. Although CES 2021 won’t occur in Las Vegas this January as originally scheduled, its organizers are putting together an impressive virtual event. There are still plenty of things to look forward to.

CES 2021 will put a spotlight on emerging technologies, such as 8K displays, tech for the healthcare sector, and gadgets that take advantage of 5G. It will be an interesting show to watch as the world moves on from 2020.

Going Virtual

The Consumer Technology Association (CTA) held a pair of forty-minute briefings earlier this month to discuss what it has in store for the annual tech showcase. It previously tapped Microsoft as a technology partner. This means that the company’s product architecture, including Teams, Azure, and Power Platform, will support the virtual event.

Microsoft’s corporate vice president of global events, Bob Bejan, said, “Whether it’s the exhibitor showcases or the press conferences we’ll do, or the sessions and the networking, and hopefully so much more for all of you, it really is exciting to be able to share all of the innovation and the partnership.”

The CTA has reportedly invested “in seven figures” to make CES 2021 a virtual event. That being said, the organization isn’t just translating its typical show to the digital stage. It aims to reimagine what the physical conference is and has drawn on examples of virtual events from other industries to make CES 2021 shine.

If anyone should be able to get a virtual event right, it’s an organization that’s entirely dedicated to technology. Barring any setbacks, CES 2021 should be as impressive as always, even if it’s a bit different.

CES 2021 Highlights

As usual, much remains unknown about CES 2021. Although most of the show’s big-name partners remain on board, almost all of them are saving the specifics of their announcements for the conference.

Executives from Verizon, General Motors, AMD, WarnerMedia, Best Buy, and more are scheduled to deliver keynote speeches. Meanwhile, Samsung, LG, Panasonic, Hisense, and TCL will host press conferences to show off new gadgets, National Interest reports.

One of the more interesting panels that has been announced will feature executives from Google, Twitter, and Amazon. It will examine the topics of privacy and trust in the tech world—two hot issues these days.

As mentioned, the gadgets at this year’s show will focus on certain breakthroughs, like 8K and 5G. Expect many announcements to revolve around this space. Health tech will also be a big focus, thanks in no small part to the impact of the COVID-19 pandemic.

Of course, this roundup only scratches the surface of what CES 2021 has to offer. The virtual event officially kicks off on January 11 and runs through January 14. The first day mainly consists of press conferences while the others will feature hundreds of hours of programming.

Stay tuned to The Burn-In for all things CES 2021 and be sure to follow up for news on the latest announcements from the virtual event.


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