When does it make most sense for a business to hire a captioning service?

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Man holding coffee in front of laptop while reading captions.
Image: Andrea Piacquadio

If you are thinking about hiring a captioning service then you should know that there are many benefits that you can take advantage of. Find out more below.

If you want to Give People who have Hearing Disabilities Access to Video Content

It’s far too common for those who are deaf or even hard of hearing to be limited when watching videos online. The main reason for this is because they struggle with the missing captions. With over 5 percent of the world’s population suffering from hearing loss, it’s safe to say that something needs to be done about this. If you hire a captioning service then they can work with you to make sure that your content is inclusive. They can also help you know if there is anything needed to make your content more universal in its appeal.

If you Want to Improve your SEO or Indexing

Believe it or not, captions can help you improve your SEO and it can also help with indexing too. Captions help your videos to rank higher when you look at the search results. Spiders or GoogleBots are always trawling the internet to try and make sure that they index any pages that you put up. The problem is that they cannot see video or listen to audio. As a result of this, tons of content goes unindexed and this is not good at all. The good news about this is that if you add closed captions to your video, through captioning services, you can easily give Google the information they need to rank you above your competition. This will help you to get way more traffic to your site and it also means that you will get more clicks too.

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If you want to Boost your User Experience

If you have ever struggled to turn captions on or off when watching a video online, then you are not alone. 80 percent of people who happen to use captions are not deaf or hard of hearing. Using closed captions helps you because it gives your viewers the flexibility they need to try and watch TV in a way that suits their lifestyle. It also helps them to have a better experience overall.

If you Want to Give your Users Easier Comprehension

When you caption content, you can easily give non-native English speakers the chance to elevate their language skills. If someone is learning English, or whatever language you are using, you will soon find that it is easier for them to understand text when compared to speech. This is because it gives them longer to process what is on the screen, so it is vital that you keep this in mind as much as possible.

Of course, there are so many things that you can do to boost your user experience, but closed captioning is certainly worth investing in.

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