Are you a new business owner who feels the struggle to keep up with all of the emerging technology? The answer to this is probably yes, and you’re probably overwhelmed with the number of options that are available to you.
This is understandable; it can feel like it takes hours to sift through all of the possibilities and endless tech tools that are on the market. Because of this, we’ve put together a guide of the top 4 tech tools that your startup needs to use in order to be successful. Keep reading to find out more!
VoIP Phone Services
You may be using your cell phone as the main point of contact for your business and this is okay for a short time. As your business grows, your company will begin to receive and make more calls as well as hire new employees to answer these calls.
These calls may be made from around the world and your employees could be based on a totally different continent. In order to manage your phone calls effectively and without handing out your personal cell number, you may opt to use a Voice over Internet Protocol service (VoIP).
These services allow for the end-user to make and receive phone calls over your internet connection at a low cost. Because these types of services use the internet, you won’t have to worry about calling outside of the country and may be able to choose your own number.
Additionally, a VoIP service allows you to forward calls to any number you’d like; the person who dials the call will not know that they are calling a cell phone or if their call is being routed across the world. If you choose to use an office-type phone, the phone systems that are required are typically easy to learn and won’t require multiple phone lines – only your internet connection.
As you can imagine, there are a number of options available to someone who is looking to use this type of service and it can become expensive quickly if you don’t do a little research. Instead of paying for numerous features you don’t or won’t need, search for a VoIP phone service buyer’s guide to help you find the best service for your business’ requirements.
Unfortunately, your business isn’t going to see a large increase in sales or leads without some type of marketing to help direct leads to your store or prompt them to purchase. One of the best ways to do this is by using email marketing as the number of email users will grow to 4.48 billion by 2024!
Email marketing isn’t considered spam when it is done correctly but you must know how to send an email that won’t get deleted. Generally, you will want to include a subject line that isn’t clickbait but instead, offers something of value to the reader.
It is also ideal to include some sort of personalization, if possible – their first name or reference to something they’ve viewed on your website. Additionally, try to send your email from an address that has a history and a name attached to it (not a general email address such as [email protected]).
You should note that whether you are sending a cold email to your network contacts or a marketing email to your subscribers, both should follow these guidelines. Yes, these ‘rules’ take a bit of effort to follow, but the idea is to create business relationships or increase sales; not to send mass emails and receive no response!
SEO-Friendly Blog Content (That People Actually Will Read)
As with emails, there is a fine line between blog content that is seen as clickbait and sales-y versus content that is SEO-friendly but also helpful. In order for your blog to be successful (and help increase your sales) you need to toe this line.
SEO-friendly content will help improve your rankings when someone searches for keywords that your website uses. Those terms should be related to your business but also worked into the content naturally in order to avoid making readers feel like your only goal is to make the sale.
Blog content should help users form an opinion, make a decision, or provide topical information about your industry. It should also include links to your sources as well as links to other content on your website. This is done to help improve your domain authority which increases your website’s trustworthiness, ultimately growing your startup’s online presence.
You can also ask other blogs for backlinks from other high-authority websites. This may be done by including a link to your preferred website on a new post and asking for reciprocity or reaching out to the webmaster of the company’s website. You may also choose to pitch content for a guest post on another website that includes a link to a related blog but this can take time and more effort than you wish to spend.
Regardless of your backlinks, the key to a successful blog is having your own well-written informative content that people can find easily when searching for related terms.
Using Social Media
Social media is a great way to reach customers that you might otherwise miss but there is typically an algorithm that varies from platform to platform. This algorithm typically focuses on the content that a user wants to see but can also include the number of posts you share, the days of the week, or overall post frequency.
Given the fact that it’s difficult to determine the algorithms used, it is best to choose a consistent schedule to post. This helps your followers know when to expect new content and may also boost the likelihood of new leads.
As a business owner, it can be difficult to choose a schedule and stick to it when it comes to social media which is why it is a great idea to use an automation tool. This leaves you with the responsibility of creating posts at your convenience and allowing your chosen app or website to post from your account on your behalf.
Posting regularly to your business accounts isn’t the only concern; there are a number of ways that your company can use social media to increase your leads and conversions. In fact, you should be engaging with your followers by liking or replying to comments and using hashtags to label products or categorize posts.
Forming Your Tech Tool Strategy
You might look at this list and have no idea where to begin; you might look at it and believe you’re already using similar tools. If you don’t know where to begin when choosing which tools work best, you should attempt to use a small portion of each. Should you already be using some or all of these tools, evaluate what’s working (and what’s not) to better formulate your plans.
Believe it or not, these tools are all designed to help companies of all sizes and can be scaled to fit the needs of a growing company!