On March 3, touch interface startup Sensel announced it had raised $28 million in Series A funding. The firm’s latest investors include Susquehanna International Group(Musical.ly), SV Tech Ventures (Arriay), and Morningside Group (Xiaomi). The Sunnyvale, California-based company intends to use its new capital to increase production, optimize its supply chain, and bolster its customer support resources.
What Sensel Does
Founded in 2013, Sensel has specialized in manufacturing innovative multi-touch haptic interfaces. In 2015, the startup debuted a multifaceted electronic device called the Sensel Morph. Notably, the product doesn’t have one dedicated function. Instead, consumers can utilize it as a computer keyboard, video-editing desk overlay, MIDI controller, or drum pad.
The startup designed its flagship offering to showcase the capability of its trademarked Pressure Grid. The technology includes a high-resolution sensor array that provides remarkable positional accuracy and sensitivity. Moreover, the multi-touch solution has a force sensor that can measure input from 1 gram to 5 kilograms.
Sensel’s Morph impressed investors enough to secure the firm $10 million in funding in 2018. However, the firm has now expanded its focus and intends to bring its technology to a broader range of industries.
The Widespread Application of Sensel’s Technology
With its new cash infusion, Sensel is looking to bring its high accuracy sensing technology to interfaces in a range of different fields.
Because the startup’s Pressure Grids are ultrathin and cost-effective to produce, they can be installed in new mobile devices. For instance, a smartphone manufacturer could use its tech to give consumers a multifaceted new photography system. Similarly, a handset company could use the component to let left or right-handed buyers configure their phones appropriately.
In addition, because the company’s solution is both highly accurate and pressure-sensitive, it’s ideal for use in next-generation automotive cockpits. With Sensel’s tech, original equipment manufacturers (OEMs) could make center consoles that recognize input from wet or gloved hands. The startups’ interfaces can also be used in the development of new medical devices, industrial equipment, and gaming systems.
With a wide range of applicability and the proven capacity of its technology, Sensel is definitely a startup worth watching.