How to turn a business idea into a full business plan

Ideating new startup business plans around post-it notes and a glass window.

When you have a great idea for a business, it can be very tempting to jump straight into your new idea without any real preparation. While being enthusiastic about your new business plan is certainly a good thing, it’s important to take the time to plan how you are going to move forward. After all, as the saying goes “a goal without a plan is just a wish” and as a budding entrepreneur, you will want to give your new venture every chance of a successful future. 

One of the main reasons that new businesses close is because of a lack of planning. In fact, in Australia, more than 60 percent of startups will close their doors within the first three years. To ensure that your business doesn’t become another statistic, it’s vital that you take the time to put a plan in place for your business as you turn your idea into reality. Doing this before your business ever opens will ensure that you are ready for the journey ahead and will be able to deal with anything that might come your way. 

Let’s take a look at a few helpful tips to turn your business idea into a well-thought-out business plan. 

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Market Research

Before you do anything with your business idea, it’s crucial that you conduct some market research. You might think that you have come up with the most innovative business idea ever but a few minutes on Google can quickly make you rethink your plans. However, depending on your idea, there may be enough demand for your offerings in the market. Be sure to spend some time conducting thorough market research around your idea to determine whether your business idea will be viable or not. 

Financial Planning

Starting a business might sound inexpensive but there are a lot of different costs that you need to account and plan for. The cost of rent, staff, utilities, insurance, suppliers, marketing and all of the other elements that go into running a successful business can add up quickly. To ensure that you are financially prepared to turn your business idea into a fully-fledged operation, it’s important to put a financial plan in place that clearly outlines your expected revenue and costs. 

Understand Your Offerings

No matter what type of business you are starting, you will need to effectively position your offerings in the marketplace. To sell your products or services, you should have a good understanding of what benefits your offerings provide, the problems that it can solve and how your product or service can add value to the consumer. Understanding the USP of your offerings will make it easier for you to identify your message, grab the attention of potential customers and start positioning your offerings in the marketplace. 

Build Your Brand

Branding is crucial in ensuring that your business is easily recognizable and distinguishable from your competitors. With so many different mediums available to businesses nowadays, including traditional print advertising, packaging, social media, your business website and blog, staff uniforms, stationery, storefronts and more, there is no shortage of ways to build your brand. Remember the key to branding is consistency. To maintain the same message, look and feel through all of your marketing efforts, be sure to be consistent with your branding no matter where you are using it. 

Turn Your New Business Idea Into Reality

New successful businesses are started every day but unfortunately not all survive. If you have a new and exciting business idea, it’s crucial that you take the time to assess your business concept properly to determine if it is truly viable before you dive in fully. Conduct thorough market research, plan your finances and have a clear understanding of your offerings before you commit to anything. Once you have a clear plan in place, you can start building your brand to gain credibility in your local market to set your new venture up for a successful future.


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