Gig-based delivery solutions are the way of the future. From Amazon’s private contractor delivery drivers to food delivery apps like GrubHub and DoorDash, there’s no question that people love having stuff delivered straight to their door. But before your awesome delivery idea becomes the next unicorn startup, and before you can throw down serious cash on your IPO, there are some absolutely necessary tech tools that you should invest in to get your startup off the ground. Check out our list of must-have tech-based solutions, implement them, and kick your delivery service startup into high gear.
Tech #1: GPS Tracking Solutions
If your main business involves drivers finding their way to new locations to drop off food, weed, or whatever else you might be delivering, it’s essential to use a professional GPS software system to make sure they’re headed where they need to be. What is GPS? Basically, your phone pings off a system of satellites, and together, they coordinate your location on the ground. This is a must-have for anyone trying to break into the delivery industry, as GPS not only helps your drivers get where they need to go, but can also give you important information on:
- The routes your drivers take
- How to optimize delivery times
- When “peak” times are so you can raise prices
- When to offer discounts
GPS is a great way to get started, but if you’re serious about your startup, you’ll need to invest in a couple more crucial techs…
Tech #2: Marketing
A new delivery business is just like any other, and that means that you need clever marketing solutions. With many delivery startups already out there, sometimes marketing is what it takes to set your business apart from the rest. Are you geared toward the tech-savvy millennial who wants to avoid the hassle of driving in traffic? Are you aiding elderly people with a simple delivery option built to be accessible? Depending on the nature of your business, the way you market yourself can vary differently. Luckily, there are excellent tech and apps for the following marketing needs:
- Email marketing campaigns
- Search engine optimization
- Content creation
- Design concepts
- Market research
Whatever your marketing needs are, it’s important to find a tech solution that offers key insights and data on the areas you’re trying to tap into.
Tech #3: Freelance Specialists
Let’s face it: when you’re just getting off the ground, you just can’t afford to hire all the help that you need to get things rolling. That’s where freelancers come in. If you need a new tool coded for your website, new blog posts written for viral social media shares, or a new logo designed to start developing your brand, you should consider investing in freelanced services online. What are freelancers? They’re professionals who offer their services on an as-needed basis. You don’t technically hire them onto your team; you just pay them for the job that needs to be done. You won’t need to pay them a full-time salary or benefits, so before you can afford to hire a specialist onto your team, freelancers are a great option.
Tech #4: Vehicle Fleet Options
This one almost goes without saying, but it’s an important thing to dwell on for a bit. Your business needs cars. You’ll want to consider what kinds of vehicles will best support your business. Do you need a full fleet of delivery vans, or will some smaller compact hybrid cars do just fine? What kind of brand identity do you want to promote with your car? As you’ve probably noticed, cars can say a lot about people, so having a carefully chosen fleet is pretty much mandatory. Here are some necessary car techs that you’ll also want to consider:
- Driver safety solutions
- Mileage tracking
- Insurance solutions for drivers
- Maintenance providers
Before you get your fleet out on the road, knowing how you’ll keep your vehicles up and running is paramount. Don’t forget to map this part of your business out before you take your business plan to a meeting with some potential investors!
Starting a delivery business can be a great way to break into the gig market. What it really takes to succeed is the right business and tech savviness that can push you past the competition.