Honor launches V40, its impressive first post-Huawei smartphone

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Honor launches V40, its first post-Huawei flagship smartphone,
Image: Honor

Honor, formally Huawei’s budget smartphone subsidiary, unveiled the V40 as part of its brand relaunch event. It is the first product to launch since the Chinese company changed owners late last year.

The device features an appealing form factor and quality technical specifications thanks to its MediaTek Dimensity 1000+ system-on-a-chip (SOC). However, its lack of millimeter-wave (mmWave) support might limit its appeal in the United States.

But expansion might not be a priority for a firm looking to reestablish itself after a period of significant uncertainty.

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Honor V40 Technical Specifications

For a mid-range offering, Honor’s V40 has some impressive hardware and features.

The smartphone has a 6.72-inch waterfall-style OLED display, a 120MHz refresh rate, and a maximum sampling rate of 300MHz. It also offers HDR10 supports, making it a good tool for streaming high definition video content and games. The phone maker mentioned that the device has GPU Turbo X and Hunter Boost enhancement to optimize its graphical performance.

Honor built the V40 with a 4000mAh battery, meaning it will not die after a few rounds of Call of Duty: Online. Plus, it can be connected to a 66W power supply or 50W wireless charger.

The handset houses a 1/1.56-inch sized 50-megapixel RYYB image sensor, so it can take sharp photos, even in low-light conditions. It can also record 4K videos that will look really good on its 2676 x 1236-pixel screen.

The mobile device is equipped with 8GB of RAM and comes in black, silver, and rose gold. Finally, the V40 costs ¥3599 ($555) at 128GB and ¥3999 ($616) at 256GB and is only available in mainland China.

A Successful Comeback?

Although Honor’s first post-Huawei smartphone has a lot of positive attributes, it has one notable drawback. Its Dimensity 1000+ SoC is 5G-compatible but only for the sub-6GHz networks, not faster mmWave systems.

The V40 will be a solid offering for the Chinese market, but it lags behind premium and midrange U.S. handsets.

That deficiency is notable because Honor used its smartphone launch event to underscore its status as a “global technology brand.” If it is not releasing mobile devices that can keep pace with similar American offerings, it may struggle to live up to that designation.

On the other hand, the corporation’s primary market is China, so the V40 could do well in that region. Its new owners, a consortium of Chinese businesses and government-backed investment firms, probably view reassuring local consumers of the company’s vitality as a central priority.

In addition, Honor noted it has supply deals with Intel, AMD, Qualcomm, Samsung, and Microsoft. Since Huawei lost its partnerships with those corporations in 2019, the newly independent firm seems free of the trade restrictions that affected its former parent company.

Its current slate of vendor relationships raises the possibility that it could forge a new pact with Google. If that happens, the electronics provider could release new handsets with the software giant’s applications, like Maps, Gmail, and YouTube.

Honor could even launch a revised, mmWave-enabled version of the V40 in America relatively soon.

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