Forward looks to replace traditional HMOs

Forward looks to replace traditional HMOs

Healthcare is one of the most commonly debated points across the United States, and the nation’s health maintenance organizations (HMOs) have been struggling to satisfy the varying demands of its people.

For over a century, different administrations have proposed, implemented, and restructured a multitude of legislation that aims to provide better standards of healthcare to cover the needs of all U.S. citizens. But to put the matter lightly, meeting those needs has been a rough and largely unsuccessful effort.

It wasn’t until 2010 that every citizen of the United States was able to access healthcare through the Affordable Care Act (or Obamacare), and even now, there’s uncertainty whether that policy will remain.

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Regardless of one’s beliefs, most everyone can agree that healthcare in the U.S. has ample room to show improvement. Thankfully, aspiring companies like Forward are setting out to do just that.

U.S. Healthcare in its Current State

To give a quick overview, the U.S. standard of health is significantly lacking when compared to other nations of comparable wealth.

High Costs, Low Performance

Among its competitors, the United States has the highest spending and lowest returns when it comes to healthcare. U.S. patients are also more likely to receive unnecessary tests, treatments, and prescriptions than other countries of similar stature.

When one considers that medical mistakes are the third leading cause of death in the country, and that these accidents are usually due to dated equipment and other systematic hiccups, the severity of this problem becomes hard to ignore.

Impressive Innovations in Healthcare Tech

But while the U.S. healthcare system has been floundering, the technology surrounding this field is evolving all the time.

A range of impressive healthcare technology advances were announced in 2018 alone, each of which could lead to the significant betterment of healthcare. Even blockchain technology is being applied to improve the accessibility of patient information and care, while reducing medical costs at the same time.

With such promising tools emerging alongside such poor management, it’s apparent there’s a desperate need for change.

The new Forward Model

Founded in January of 2016, Forward has created a new healthcare system from the ground up—one motivated by the many U.S. citizens who are not given the quality of care they rightfully deserve.

What Forward is about

Forward’s self-stated mission is to provide patients with personalized care through a consistent doctor who becomes intimately familiar with a patient’s unique requirements. Those same doctors are then armed with the latest in medical technology, allowing them to perform at their best.

The company is also trying to take healthcare accessibility to the next level by offering primary care memberships under single, scalable monthly fees. Memberships provide 24/7 access to doctors, unlimited visits and screenings, and claim to contain no co-pays or hidden costs.

The Forward Method

To create a new approach to health that isn’t hampered by the existing healthcare system, the company did a few things different:

  • Forward was designed to be a health membership that allows for preventative action, rather than the typical reactionary method of visiting a doctor’s office after becoming sick.
  • Forward was organized to be a full-stack company that brings everything involved under one system. All doctors, software, and hardware are connected.
  • Forward was made for consumer engagement and services, rather than being designed to cater to insurance companies.

The result? A new, data-centric health system that uses its software to combine all patient information and accurately monitor their continued wellbeing. Everything from checkup results and genetic readings to integrated health sensors that monitor patients at home are coming together for deeper analysis and more effective treatments.


Forward is giving doctors the ability to better understand their patients, track their health, and take the proactive action required to keep them healthy, instead of only responding after trouble arises.

The company is entering its third year, and it has been earning some impressive reviews. Whether this kind of system can really take hold and shuffle out the old HMOs remains to be seen, though the bleak state of U.S. medicine may cause citizens to start looking Forward.