Fisker debuts new $37,500 electric SUV ahead of CES 2020

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Fisker releases new all-electric vehicle, Ocean, at CES 2020.
Image: Fisker Inc.

Two days ahead of its showing at the 2020 Consumer Electronics Show, Fisker Inc. debuted its new all-electric Ocean SUV. The firm’s new battery-powered automobile boasts a 250 to 300-mile range and a starting price of $37,500. The company will also offer a performance edition of the transport capable of hitting 60 miles per hour in 2.9 seconds. Indeed, if the startup’s zero-emissions vehicle lives up to its promise, it could become a bestseller.

Fisker’s Eco-Friendly and Accessible SUV

In addition to being a battery-powered automobile, Fisker’s Ocean has several ecologically friendly features. The startup has equipped its flagship vehicle with a sunroof that collects solar energy. While not as effective as a full recharge, the SUV’s top panel can add a few extra miles of range just by sitting outside.

Furthermore, Fisker will make the Ocean’s carpeting out of recycled abandoned fishing nets. This nicely complements the vehicle’s entirely vegan interior; its seating is composed of polycarbonate polyurethane surfaces and Rayon backing. The company also said its SUV’s cabin would incorporate repurposed rubber waste and recycle plastic bottles.

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Fisker stated that its entire production cycle prioritizes low emissions and energy consumption. As such, the startup is promoting the Ocean is “the world’s most sustainable vehicle.” However, the carmaker isn’t intending to sell its SUV on its environmental credentials alone.

The firm announced it would make its automobile available to the public in two ways. Buyers can own an Ocean, which enters production in late 2021/early 2022, for $37,499. As a bonus, they’ll receive a $7,500 purchase tax credit from the U.S. government. As such, the Ocean will be more affordable than the standard edition of the world’s best-selling electric car.

Conversely, consumers can lease the all-electric SUV at a starting rate of $379 and a down payment of $2,999. Notably, the company isn’t attempting to lock in consumers to long-term contracts. Purchasers can exercise a get-out option one-month to several years into their commitments. Right now, the startup is accepting reservations to lease or own its sleek electric SUVs for $250.

Will Fisker’s Ocean Succeed?

Currently, China, France, India, and the United Kingdom plan to phase out gas-powered vehicles within the next two decades. Accordingly, battery-powered cars will gradually become the default mode of personal transportation in much of the world. However, the global transition to electric vehicles doesn’t mean Fisker’s Ocean will succeed.

The startup’s founder, Henrik Fisker, is known for designing the Aston Martin DB9 and the BMW Z8. He’s also known for launching automotive startups that didn’t pan out. Indeed, Fisker Inc. is the entrepreneur’s fourth car company. Moreover, consumers will have their pick of electric SUVs by the time the Ocean officially goes on sale.

That said, there are reasons to believe the fourth time is the charm in this case.

For one thing, Fisker announced that it has a “fully engineered, production ready platform” that will support two different vehicle models. Moreover, the firm’s manufacturing strategy utilizes a global supply chain capable of producing 1 million automobiles between 2022 and 2027. Therefore, the carmaker should be able to capitalize upon the demand it’s able to cultivate within the next two years.

It’s also worth noting that SUVs are very hot right now in the U.S. market. Consumers’ love of performance and utility has allowed them to outsell sports cars in the American market. With a quality marketing campaign and a solid production, the Fisker Ocean could easily be one of the most significant new automobiles of the new decade.

Motorists interested in getting an up-close look at the Fisker Ocean should visit CES 2020. The startup is showcasing their new vehicle at the January 7-10 event.

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