On September 10, Apple held its annual iPhone announcement at its Cupertino, California headquarters. In addition to unveiling three iterations of the iPhone 11, the firm also presented new editions of the Apple Watch and iPad. The corporation also offered further details regarding its subscription video-on-demand (SVOD) service and video game service.
While none of Apple’s announcements were awe-inspiring, the firm clearly put in work to keep the faithful satisfied ahead of next year’s 5G deployment.
Here’s a rundown of all the significant announcements from Apple’s 2019 iPhone event.
Three New iPhones
Continuing its recent trend, Apple will release three different versions of the iPhone 11.
All three handsets will feature A13 Bionic chips, which the company is calling the most powerful smartphone CPU ever made. The corporation’s new iPhone chipset features 8.5 billion transistors which give it a 20 percent efficiency increase over the previous model. Moreover, the processor features a neural engine that processes 1 trillion operations per second.
Apple has also given the device’s hardware an overhaul. The new handset features two 12MP cameras that capture images in wide and ultra-wide angles. Apple also tweaked the device’s photo and video processing capability so it can take crisp pictures in low light conditions.
The regular iPhone 11 will retail for $699.
Apple will also be selling two deluxe editions of its signature device, the iPhone 11 Pro and the iPhone 11 Pro Max. The Max comes with a massive 6.5 inch Super Retina XDR display. Curiously, the Pro comes with a 5.8-inch screen, which means it has a smaller display than the basic edition.
As opposed to the regular version, the Pro and Max will feature three 4K cameras fitted with wide, ultra-wide, and telephoto lenses. Also, Apple noted its new special edition handsets provide five more hours of battery life compared to the iPhone XS and XS Max.
The two high-end iPhones will also feature a machine learning feature called “Deep Focus.” The upgrade, which won’t be available at launch, digitally combines nine rapidly taken snapshots into one ultra-clear photo.
The iPhone 11 Max and Pro will retail for $999 and $1,099. All three of Apple’s new smartphones will be available for preorder September 13.
The Unimpressive New Apple Watch
Apple’s digital timepiece announcement wasn’t quite as compelling as its smartphone reveals. The Apple Watch Series 5’s most notable upgrade is that its screen will always be on. However, the new wearable offers the same 18-hour battery life as a Series 4. The firm gave the Series 5 both features by fitting it with a low-temperature polysilicon and oxide screen and low-power display driver.
Moreover, though the Series 5 has a virtually identical form factor to the Series 4, it comes in the broader array of colors. The new Apple Watch will be available in ceramic, titanium, recycled aluminum, and stainless steel. The uninspiring timepiece will go on sale September 20 at $399 for the GPS version and $499 for the mobile edition.
The All-New Entry-Level iPad
Apple also used its September 10 event to unveil a new iPad. The seventh-generation tablet is a slick 10.2-inch device that will replace the firm’s 9.7 inch entry-level iPad. Accordingly, it’s compatible with the first generation Apple Pencil and Smart Keyboard.
The new iPad, which features a casing made entirely from recycled aluminum, also boasts an A10 processor and 32 GB of storage. With its $329 starting price point, the tablet could function as a pretty solid personal computer. The tech giant said the seventh generation device would begin shipping in three weeks.
Apple TV + and Apple Arcade Details
Finally, Apple used its latest launch event to detail its forthcoming SVOD and digital games platform.
Apple TV+ will go live on November 1 and will cost $4.99 a month. As such, the streaming service will be available for $4 less than Netflix and $2 less than Disney+. However, the Big Tech firm’s streaming library will not be as robust as either of its competitors.
At launch, the SVOD will only host a handful of Apple Originals, including the Steve Carell-Jennifer Aniston dramedy “The Morning Show,” the Jason Momoa led sci-fi drama “See,” and the Hailee Steinfeld-fronted period biography “Dickinson.” Moreover, the firm plans to add new programs to its streaming library every month.
Apple CEO Tim Cook also revealed consumers who purchase a new iPhone, iPad, Mac, and Apple TV device would receive a year of Apple TV+ for free. That promotional offer should help the company establish a relatively healthy subscriber base by the end of the year.
Although Apple’s SVOD still looks underwhelming, its games platform seems increasingly enticing. Apple Arcade will launch on September 19 with more than 100 titles available to play. Notably, the platform will feature a wide variety of titles, including puzzlers like “ChuChu Rocket! Universe;” RPG’s like “Steven Universe: Unleash the Light;’” and action-adventure games like “The Bradwell Conspiracy.”
It’s also worth noting the platform’s games will be accessible off-line and will host no in-game ads or purchases. Furthermore, users can transfer individual game instances across their iPhones, iPads, Macs, and Apple TVs. As with its SVOD, Apple plans to add new games to its streaming library monthly. And as a cherry on the sundae, consumers can try out the new gaming service via a one-month free trial.