Spotify to recommend music to you based on your emotions

Spotify launches Wrapped 2020 with new features.
Image: Spotify

Much like Netflix, the music giant Spotify has also, in a way, conquered the world. Gone are the days when you rushed to the stores to purchase the latest albums released by your favorite artists. Today, the music released by someone can be listened to by anyone anywhere in the world. Though YouTube continues to be the platform where musicians upload their videos, due to certain drawbacks, not everyone uses YouTube as their preferred platform for listening to music.

Many listeners continue to convert¬†m4a to mp3¬†and listen on various applications, but a significant number are loyal to Spotify and its services today. Spotify is relatively relentless in getting its users to subscribe to their Premium plans and uses ingenious methods to do so. But you can easily justify this payment with the numerous advantages they provide such as high-quality audio, offline downloads, group listening sessions, etc. Even if you have not paid for their plans, you might have still been delighted by Spotify’s curated playlists made specifically for you. This widely popular music streaming service has even bigger plans to give more personalized recommendations to its listeners.

Analyzing your emotions to recommend music

Spotify has never been one to shy away from making advancements in the music streaming industry. For a mere observer, the platform appears as a location where users go to find and listen to the music they enjoy. But Spotify has proved that there is much more to the simple act of listening to music.

Recently, towards the end of 2020, it conducted a study that analyzed how personality traits affect listening patterns in music enthusiasts. Though more research might be required to verify these facts, it has come to several conclusions such as extroverts listening to playlists made by others and introverts searching for more songs produced by the artist they enjoy. Even more recently, they have received permission for using a selection engine that can vary the tempo of the music you listen to, based on your running speed.

In 2018, Spotify applied for a patent that could take music recommendations to a whole new level, and it was finally granted this year. Previously, Spotify created personal playlist recommendations based on the age, gender, musical inclinations, etc., of the user. But these playlists were never satisfactory enough and could sometimes be all over the place.

With their latest patent, Spotify will use speech recognition to understand the user’s mood and the situation they are in. The rhythm, stress and intonation of the user’s voice will be analyzed to make accurate predictions regarding the emotions they feel. Understanding the situation they are in will also help Spotify determine whether they should recommend songs for a social gathering, a night in, etc. The data collected from the user’s audio will be combined with their favourite genres and their friends’ listening preferences to provide recommendations tailored to that specific period.

Spotify is also set to give personalized content consisting of audio messages whose tone can change according to the personality of the listener. By combining the recently collected data with the new technology and patents, users can expect an incredibly personalized listening experience in the future.

Summing up

There aren’t many smartphone owners today who do not have Spotify installed on their phones. Due to the widespread availability of data connections, listening to music and even watching movies on the go, with no download requirements, is today a reality. Spotify currently has a massive advantage in the music streaming industry, with 320 million users worldwide. This platform is relentlessly engaged in making sure that their services remain top-notch and are bringing to the world, unimagined advancements in the field of music streaming.


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