Las Vegas is getting another major festival this year. Coming off the heels of EDC earlier this year and the upcoming Metarama, DayNVegas, and Life Is Beautiful events, the Las Vegas Festival Grounds will now also host the inaugural Intersect festival on December 6-7.
Intersect’s organizers are bringing a stacked lineup to the inaugural event. The likes of Foo Fighters, Kacey Musgraves, Anderson. Paak, and Beck will play as headliners. Yet, what makes Intersect interesting is actually the organizers themselves. The festival is planned by Amazon Web Services as a part of the company’s first foray into the booming market.
A ‘Sensory Playground’
Since most major festival lineups are fairly similar, organizers must try to position theirs for success with novel language. Intersect does the same, claiming that it will celebrate “the intersection of inspiring musicians and storytellers, innovative art, technology, and community.” It also adds that it is “more focused on showcasing inspiring musicians and storytellers than checking off genre boxes.”
Even so, Intersect will feature a box-checking lineup anyway. Along with the four headliners, Brandi Carlile, Chvrches, Flying Lotus in 3D, Gesaffelstein, H.E.R., Jamie xx, Kaytranada, Leon Bridges, Spoon, Thundercat, and Unknown Mortal Orchestra will all perform. Intersect also promises a phase two lineup announcement with even more acts in the coming months.
Seeing that Amazon Web Services has money to blow, the host could help its festival shine with a unique strategy: art installations. Intersect will be held on over 1 million square feet of land and includes a custom-built “sensory playground.” This features several tents, domes, and an arcade for festivalgoers to enjoy. Moreover, “visionary artists from around the world” will create interactive digital installations unique to Intersect.
A Festival with Amazon Flavor
Because Intersect falls under AWS, the festival incorporates Amazon goodies in unique ways that others can’t replicate. For instance, guests who register for presale tickets can enter for a chance to win $10,000 in Amazon gift cards. Other winners will receive free VIP or GA tickets.
The tactic diverges from event ticketing norms. For example, waiting in a digital queue for Coachella only gives winners the opportunity to buy passes for the festival.
For those wanting to enjoy all things Amazon, Intersect is the place to be. The festival conveniently takes place at the tail-end of the flashy AWS re:Invent conference.
The four-day series of keynotes, hackathons, workshops, and developer presentations is a highlight of AWS. With Intersect, the company adds an impressive festival option for people with no interest in certification boot camps. In what should be a fun event, it will be interesting to see how AWS can make a splash in the already bloated festival scene.