NBC is vying to become the next big player in the streaming landscape. After the network was dealt a blow by services like Netflix and Hulu, it is now striking back. It announced a new streaming service back in September by the name of Peacock.
Ahead of Peacock’s April 2020 release, NBC has slowly shared more details about its streaming platform. Now, it is looking to bolster its position. It recently announced a deal with Starz, the owner of Lionsgate, that will bring the latter’s content to the streaming service. This means that hit films like “The Hunger Games” and “John Wick” will debut with Peacock.
Tried and True
Over the course of the next few years, Netflix is set to lose much of its best-performing content. Shows like “The Office” and “Friends” are departing back to their original owners while all Disney, Marvel, Pixar, and National Geographic content is moving to Disney+. That has left the father of streaming in a tough position.
In response, Netflix has spent billions to create original programming in an attempt to lure in new subscribers and retain current ones. While that gamble isn’t exactly a flop, it hasn’t been lucrative.
By contrast, companies like NBC are taking a different approach. They are seeking to snap up tried and true content that viewers will keep coming back to. That’s where the deal with Starz comes in. The financial details of the deal are unknown at this time.
However, Starz President and CEO Jeffery Hirsch said, “We look forward to continuing our long-standing partnership with [NBCUniversal parent] Comcast to deliver great content and great value to our customers. Our ongoing relationship with Comcast reflects our ability to unlock opportunities across all of our businesses to the benefit of our subscribers.”
The deal brings other beloved franchises to the Peacock platform alongside those mentioned earlier. Viewers will be able to stream the likes of “Saw,” “Rambo,” “Divergent,” and much more. Original Starz shows will also be available, including “Outlander” and “American Gods.”
Into the Unknown
Even though the launch of Peacock is now just four months away, we still don’t know much about the service. The only thing that NBC has confirmed aside from the launch date is that an extensive lineup of films from Universal Pictures, DreamWorks, and Illumination will be ready to stream.
Fortunately, prospective subscribers don’t have to wait much longer to find out more about Peacock. NBC is planning to announce the final details of its upcoming service on January 16.
As for how much a subscription costs, that remains a mystery as well. Other services range from $6 to $15 per month. It’s reasonable to believe that Peacock will fall somewhere in that range—likely on the lower end.
It seeks to be an immediate rival to services like Netflix, Hulu, Amazon Prime Video, and Disney+. However, that will be a tough task considering that Disney+, just a month old, already has 22 million subscribers. It is the smallest platform currently with Hulu boasting 28 million and Netflix taking the lead with more than 60 million.
Nonetheless, with a library of fan-favorite content, NBC’s Peacock may be able to capture some of the quickly evaporating streaming market.