How popular are Marvel movies around the world?

Mark Ruffalo just pitched an idea for a Hulk vs. Wolverine film.
Image: Marvel Studios | Disney

Marvel movies are some of the highest-grossing movies across the USA, leading to the producers to make over 20 movies under the Marvel banner and tie-in TV shows such as Agents of S.H.I.E.L.D, Agent Carter, and many more scheduled in the future like WandaVision and Loki. Although no one could have predicted their popularity when the first Iron Man premiered in 2010, this article will explore whether Marvel is as popular as you might believe around the world- or whether the franchise is purely a USA-based pop culture phenomenon.

How much have Marvel movies made at the box office?

With Iron Man making $100 million in the USA alone in 2008, this grew to 2.798 billion by the time of the franchise’s first big finale, that of Avengers: Endgame, according to Collider. The box office figures staggered under fans’ weight, flocking to say their goodbyes to their favorite characters.

While the franchise may have dominated the cinemas in the States for the last ten years, it is important to look at the bigger picture by studying the figures for the film internationally. However, the franchise appeared to be just as popular outside of the USA as within it, with the box office revenue for the whole franchise coming in at a huge 22.55 bn across the globe.

Which were the most popular Marvel movies?

However, some movies were more popular than others within the franchise, particularly in terms of an international audience. Whether or not it is due to its relatively recent box office success or the fact that it was the last stand of many beloved characters, leading to a huge social media buzz, Endgame appears to be the most popular movie in the franchise in America, particularly about those that have been watched on Disney + in recent months. However, Endgame’s popularity was not unbeaten outside of North America. In recent years, the biggest cinematic event remained just that globally, with it breaking box office records to become the highest-grossing film ever, knocking Avatar outside of top spot.

Whether you are in or outside North America, Endgame seems unbeaten in terms of movie rankings. However, the results might be different when compared to other popular superhero franchises across the world, and even other popular movies in the action and adventure category. To see how Endgame compares with other popular superhero movies across the world, Cash Lady has produced an interactive map that allows you to judge it against other movies in the superhero genre, including DC offerings such as Batman and Justice League. These were all DC movies that competed with the main Marvel opening weekends during the heights of the franchise.

However, it remains to be seen if Marvel movies will remain as popular in the future. With a new phase just announced and beginning in 2021, starting with Black Widow, this could be time for Marvel to either show their domination over the genre, or for another superhero franchise to take their place in the box office rankings.


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