AMC Theaters new VOD service looks to compete with Apple and Amazon

AMC begins VOD service.

On Monday, AMC Entertainment announced its entrance into the streaming wars with its own video-on-demand (VOD) platform. The movie chain is calling its now active service AMC Theaters On Demand, and it will feature 2,000 films for purchase or rental. The corporation will add new movies to its library 90 days after their initial theatrical release.

Furthermore, AMC has made distribution agreements with Disney, Paramount, Sony, Universal, and Warner Bros. for their new and catalog titles.

AMC Theaters On-Demand Details

The New York Times reports AMC CEO Adam Aron had the idea to move his company into online distribution. “Our theater business is mature,” said the executive. “There is a high-growth opportunity in this digital expansion.” Indeed, the theater chain experienced a 3.6 percent drop in attendance in the first six months of 2019.

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Though the VOD space is becoming increasingly crowded, the movie chain has an ace up its sleeve to drive online revenue. The firm will use data from its AMC Stubs loyalty program to bolster its customer acquisition efforts. As an example, the corporation sent out an email blast to filmgoers who saw “The Lion King” remake at its theaters letting them know they can now rewatch the film via its new platform.

Currently, AMC Stubs has accounts representing more than 20 million American households.

With movie rentals starting at $3 and purchases at $9.99, it’s pricing is comparable to Apple’s iTunes, Google’s YouTube, and Amazon’s Prime Video.

Apple TV+ New ‘Band of Brothers’ Series

While AMC’s analytics resources may give the company an edge, it has one distinct disadvantage when compared to its competitors. Hulu, Netflix, and the eminently launching Disney+ and Apple TV+ will feature a wealth of original exclusive film and TV content. Indeed, Apple recently struck a blow against its rivals by acquiring the latest installment in a noted HBO franchise.

Last week, The Verge reported the iPhone maker made a deal with Steven Spielberg, Tom Hanks, and Gary Goetzman to bring the next chapter of the “Band of Brothers” series to its streaming platform. The forthcoming mini-series is based on Donald L. Miller’s book “Masters of the Air: America’s Bomber Boys Who Fought the Air War Against Nazi Germany.” Accordingly, it will chronicle the United States Air Force’s operations in Europe during World War II.

In 2001, Spielberg, Hanks, and Goetzman began their Second World War docudrama franchise with the U.S. Army-centric “Band of Brothers.” The mini-series received widespread critical acclaim and was a ratings smash for broadcaster HBO. In 2010, the trio produced a companion show called “The Pacific,” which appropriately detailed the activities of the Marine Corps in the Pacific Theater.

According to Deadline, the franchise’s producers wanted to wrap up their World War II trilogy on HBO. However, the network’s disinterest and budgetary concerns saw the project land at Apple TV+. The Big Tech firm will spend $200 million to bring the more than eight-part “Masters of the Air” to life.

In August, The Burn-In reported Apple had dedicated $6 billion to produce new original content for its subscription video platform. Thus far, “Masters of the Air” is the service’s most expensive exclusive original series.