On December 2, MarketWatch reported that JPMorgan expects Apple to make significant changes to its iPhone release cycle. One of the financial institution’s analysts, Samik Chatterjee, compiled a report indicating that the Cupertino, California-based manufacturer will release four new iPhones next year. Moreover, Chatterjee predicts that the firm will start releasing two new models of its flagship device annually beginning in 2021.
The JPMorgan report predicts that Apple will unveil four different iterations of the iPhone in September 2020. That’s one more than it debuted this year. Chatterjee said that the firm will likely offer a 5.4-inch model, two 6.1-inch devices, and a 6.7-inch phone. He also notes that the high-end versions of the forthcoming iPhones will include “world-facing” 3D sensors designed to facilitate augmented reality features.
All four new iPhones will be 5G-enabled, according to Chatterjee.
JPMorgan’s forecast aligns with recent reports regarding Apple’s iPhone sales and long-term device roadmap. In November, The Burn-In reported that the electronics manufacturer saw a six percent increase in Chinese mobile device sales. Apple achieved higher sales in that region in part due to improvements of the iPhone’s camera(s) and battery.
As such, the Big Tech conglomerate is seemingly responding to consumer demands with its next iPhone release.
Furthermore, The Information revealed that Apple is also developing an augmented reality (AR) headset for release in 2022. If the corporation is indeed building AR functionality into its next iPhone, it might trying to ease consumers into the technology ahead of a dedicated product launch.
Two New iPhones Every Year
The other big revelation from Chatterjee’s Apple forecast is that the corporation wants to start releasing two new iPhones annually. Traditionally, the firm has unveiled new iterations of its signature smartphone every fall. However, after performing a supply chain check, the analyst believes that the company is transitioning to a two-device per annum schedule.
JPMorgan forecasts that Apple will adopt the new handset release cadence in 2021.
The financial institution holds that the conglomerate is changing its product rollout process for two reasons. One, Apple wants to smooth out the seasonality in its income. With biannual iPhone releases, the firm could also become more competitive with rivals that release an array of smartphones every year.
Besides, Apple wants to reduce the impact that “product cycle missteps” have on its operations. As such, the firm can change the design of its devices in response to market feedback twice as fast as before.
After a protracted period of sluggish iPhone sales, Apple found great success with the latest version of its flagship smartphone. With its focus on innovation and increased responsiveness, the firm is poised to continue revitalizing its wireless business.