Recently, market research firm Counterpoint put out a report listing the best-selling smartphones of 2019. Predictably, Apple dominated, with its iPhone claiming six places in the top 10 list. The organization’s analysis also provided some unexpected insights into the contemporary global handset market.
People Love iPhones
According to Counterpoint, the iPhone XR sold more units than any other mobile device last year. In total, the handset represented three percent of all global smartphone sales. The product’s impressive annual showing is notable because it initially performed below market expectations.
A month after its October 2018 release, The Burn-In reported Apple paused production on the iPhone XR due to low demand. But the sales data indicates the public took to the handset over time.
Counterpoint also found that the XR’s successor device experienced an even greater level of success. The iPhone 11 ranked as last year’s second best-selling smartphone, with a worldwide market share of 2.1 percent. The fact that the handset reached this milestone in just four months speaks to its remarkable consumer appeal.
Despite Apple’s success last year, the brand’s appeal isn’t universal. Different versions of the iPhone claimed multiple top spots in the North America and European sales charts. But the mobile device didn’t break the top five in the Middle East, China, or Latin America.
The Cupertino, California-based corporation has recently taken steps to expand its global market share. The company will sell its products online directly in India this year for the first time, and it has worked to broaden the appeal of its offerings in the Sino region. The company’s increased focus on the international market and the release of its 5G iPhones should result in an expansion of its global market share.
Samsung Reigns Supreme Across the Globe
Whereas Apple dominated the smartphone sales charts in the U.S., Samsung reigned supreme almost everywhere else. The company’s handsets represented the entirety of the Middle Eastern top-five and four of the five places on the Latin American best-seller charts. The conglomerate’s phones also claimed three spots on the European list and two on the Asian Pacific’s rankings.
Notably, the South Korean corporation’s heavily promoted foldable and premium handsets aren’t its best performers. Instead, the electronics maker’s international shipments primarily consisted of its Galaxy A line. The budget series of handsets are priced in the $250 to $300 range but feature quality components.
One part of the world where Samsung doesn’t have a meaningful market presence is China. As reported by The Burn-In, the conglomerate’s range of mobile devices only has a one percent penetration in the Sino sector. The Asian superpower’s 2019 best-selling list made up of domestic brands like Vivo, Oppo, and Huawei.
This year, the world’s best-selling smartphone company will release a full range of 5G handsets. Given the company’s success with the fifth-generation devices it put out last year, the conglomerate should continue its dominance of the global smartphone market in 2020.
Huawei Doesn’t Have a Breakout Smartphone
Huawei, the world’s number two best-selling smartphone maker, didn’t produce many standout devices last year. Because the company positioned itself as the default brand for Chinese patriots, it had record sales in its domestic market. By the third quarter of 2019, the telecommunications firm represented 42 percent of its home mobile device sector.
Nevertheless, only one of Huawei’s handsets made it onto China’s best-selling yearly smartphone list. The firm’s well-reviewed P30 device, released last March, claimed the number five slot with a two percent market share. The company made hundreds of billions of dollars last year by offering consumers a wide range of smartphone options.
As opposed to its rivals, Huawei is unlikely to see significant growth within its smartphone segment this year. The corporation lost access to the Google ecosystem last spring, which should hurt its international shipments in 2020. The company’s domestic sales will also take a hit from the coronavirus outbreak.
Still, Huawei’s commitment to providing its home country with quality budget, midrange, and premium handsets means its near-term losses won’t lead to a terminal decline.