On January 9, Bloomberg reported Apple is experiencing a surge in iPhone sales in China. According to the publication’s analysis, the Big Tech saw an 18.7 percent year-over-year increase in Sino smartphone sales.
Notably, the firm’s devices moved swiftly amid a larger slowdown in mobile electronics sales. Indeed, the China Academy of Information and Communications Technology found Chinese smartphone sales are down by 13.7 percent last month compared to December 2018.
Why iPhones Are Selling Well in China
In November, The Burn-In reported Apple’s latest smartphone outperformed last year’s model in China. Before the October 3 release of the iPhone 11, the corporation had been losing market share in the Sino region. But last September, the firm’s latest handset topped the Asian superpower’s preorder charts.
Market analysts attributed Chinese consumers renewed interest in Apple’s products to a key financial incentive. The electronics manufacturer priced the standard edition of the iPhone 11 at $50 less than the iPhone XR. Accordingly, Chinese e-commerce platform Fenqile noted 63 percent of its customers opted to preorder the least expensive versions of the device.
Sino handset buyers also found the iPhone 11’s battery life and camera improvements appealing. In its promotional rollout, Apple said this year’s version of its flagship device has an hour longer battery life than its predecessor. Besides, electronics reviewers praised the versatility and sharpness of the new iPhone’s Sony-made camera sensors.
Essentially, Apple improved its Chinese iPhone sales by building a better and more affordable mousetrap.
The iPhone Future Prospects in China
In the near term, Apple’s surging Chinese iPhone sales should continue throughout January. Bloomberg notes that the firm’s handset shipments should remain high in the run-up to Chinese New Year, which occurs on January 25. However, the corporation’s long-term smartphone sales prospects are more ambiguous.
For one thing, the iPhone 11 lacks one feature that will likely appeal to Chinese consumers; 5G compatibility. In October, Beijing announced local fifth-generation mobile data networks had come online in four of its five most populated cities. As the nation’s wireless carriers continue their 5G deployment, the region’s consumers may seek out 5G-enabled smartphones.
Notably, Huawei, China’s best-selling smartphone manufacturer, already offers multiple fifth-generation network capable mobile devices.
In addition, Apple’s recently expanded range of services is not available in China. Because Sino consumers can’t access Apple TV+, Apple Arcade, or Apple Card, their iPhones aren’t as multifaceted as they are in other regions. Consequently, the countries buyers may choose to purchase other handsets that have domestically available services.
Conversely, Apple’s efforts to develop innovative smartphones aren’t letting up. Besides being 5G compatible, the next-generation iPhones will reportedly feature four different camera sensors. The corporation is also said to include augmented reality technology in its iPhone 11 replacements. In tandem with a competitive pricing strategy, the firm may be able to continue its Chinese sales hot streak.