In a move that feels like a subtle insult to its customers, Microsoft will soon release a line of Xbox-branded shower gel, body wash, and deodorant. The corporation has licensed the name of its popular videogame console franchise to consumer goods multinational Unilever. In July, the Xbox personal-care line will debut exclusively in Australia and New Zealand under the Lynx brand.
The Scent of a Gaming System
Thankfully, Unilever’s new game system-themed hygiene products won’t smell like some unholy combination of Doritos and Mountain Dew.
Microsoft told The Verge its line of grooming products would feature a pleasant combination of smells. “Lynx Xbox is a fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon,” noted the technology company. Unfortunately, the company did not clarify how the verb “pulsing” could be applied to a smell.
The firm also noted its body wash, shower gel, and deodorant will feature hints of mint, sage, patchouli, and clear wood.
In the United States, Unilever sells Lynx products under the Axe brand name. As such, the corporation has likely designed its Xbox products to have an overpowering chemical undertone. Admittedly, Microsoft probably picked the right partner for its entrance into the personal hygiene market.
Gamers who’ve participated in an all-night “Halo” session know the body odor generated by such activity is profoundly pungent. As such, anything other than a near industrial-strength cleaning solution would be inadequate.
Other Xbox Product Tie-Ins
Consumers interested in buying more Xbox-branded products are currently spoiled for choice. Microsoft has slapped the name of its gaming consoles on a slew of merchandise. For instance, the corporation sells a host of shirts, hats, and hoodies through the Xbox store.
Furthermore, PepsiCo has teamed with Microsoft to produce Xbox-themed Mountain Dew Game Fuel since the late 2000s. Since then, the two corporations have released half a dozen different varieties of highly caffeinated soda. Last year, PepsiCo revamped Game Fuel as an energy drink without the Xbox branding. But fearless gamers can still find cans and bottles of the original beverage on eBay.
The tech giant has also released a few region-specific, limited time items that might be of interest to dedicated Xbox fans. In September 2018, the company produced a limited run of greaseproof Xbox One controllers to celebrate the console debut of “PlayerUnknown’s Battlegrounds.” Additionally, the firm created a limited run of Xbox Onesie adult pajamas in late 2016 and again in 2018.
Like its personal-care products, Microsoft only released its special edition controller and PJs in the Australian market. However, if Aussie gamers respond positively to the Xbox-themed personal-care products, the whole world may get the option to smell like a videogame console.