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From her Morphe faulty eye shadow palettes to her publicly aired drama with Make Geek Founder, Marlena Stell, Jaclyn Hill has begun to get the reputation of twisting the truth. Hill’s loyal fans usually come running to her aid, but with her latest faux pas (now named “Lipstick Gate”) many of her fans are growing weary of the same old excuses. Hill’s social blade score continues to dip into the red ever since “Lipstick Gate.” She has lost nearly 19,000 subscribers in the last 30 days, with a daily loss average of 600 subscribers.

The Highlighter that Started it All

Jaclyn Hill has grown to be one of the biggest beauty influencers on YouTube, amassing over six million subscribers at her height. Jaclyn, who once worked behind the MAC counter at a mall, began shooting makeup tutorial videos in 2011. In 2015, Hill collaborated with Becca Cosmetics to create the Champagne Pop highlighter, which sold out in 20 minutes upon release. She later created a full collection with Becca Cosmetics that earned 3.5 million on its first day of sales.

Hill went on to do hugely successful collaborations with a variety of brands, most notably Morphe.


Hill’s collaborations with Morphe have brought in millions upon millions of dollars, but have always been a hotbed for controversy. In 2017, Hill collaborated with Morphe to create a brush set. Many customers complained about the quality of the brushes. They complained that the hairs would fall out or shed immediately upon use. In 2018, Hill heavily promoted a new collaboration with Morphe called The Jaclyn Hill Vault Collection. It consisted of four eye shadow palettes. After early reviews of the palette were heavily criticized on the lack of quality, the Vault Collection was quickly pulled and released at a later date.

In the same month of the Vault Collection’s release, Morphe and Hill found themselves in a lawsuit with Hill’s old collaboration partner, Becca Cosmetics. Becca alleged that the packaging for the Vault Collection was a copy of a collection they created with Hill two years prior.

Water Gate Has Nothing on Lipstick Gate

Hill’s career has been littered with problems and feuds. However, nothing compares to the recent drama surrounding the launch of her brand, Jaclyn Cosmetics. Marlena Stel, the founder & CEO of Makeup Geek, was the first one to coin the scandal as “Lipstick Gate” in her now-infamous YouTube video calling out Hill for her history of dishonesty.

After years of talking about it, Hill finally launched her own cosmetics line, Jaclyn Cosmetics in May. The line launched with a collection of 20 shades of nude lipsticks. As expected, most of the colors sold out immediately. What followed was the hairy lipstick catastrophe of the last 100 years. As soon as customers, including other popular YouTube influencers, began receiving their lipsticks, troubling similarities in the products appeared. Many customers received lipsticks that were soft or melted because of the hot weather. Also, in a disturbing turn of events, lipsticks contained fuzz and hair, hard unidentifiable beads of material, and even metal fragments.

Hill quickly went on the defense making up excuses that didn’t even make sense, including that the fuzz on the lipsticks was from gloves they used in the factory. YouTubers began to slam Hill for brushing aside the seriousness of her contaminated lipsticks.

RawBeautyKristi uploaded a YouTube video entitled “THE TRUTH ABOUT JACLYN HILL COSMETICS LIPSTICKS.” In this video, Kristi used a microscope to showcase the filaments and contaminates that were embedded in the lipsticks. Hill, finally weeks later, issued refunds for the lipsticks, but was heavily criticized for never recalling them.

Shortly after, Hill deleted all her social media accounts (which angered consumers even more). It appeared that despite being a CEO of her own company, she was running away and not addressing the problems.

Jack is Back; but is it too Late?

This last week, Hill reactivated her Instagram account and Youtube page. She put up a video called “Where I’ve Been.” The video has nearly 4 million views with 123K likes, 92K dislikes, and almost 53K comments.

Hill has one main criticism. It’s that she never addresses any of the actual concerns people have. She still has yet to take any responsibility for “Lipstick Gate.” Will her popularity ever bounce back? It’s hard to tell just yet. Fans, customers and other influencers are angry.

But, if one thing about the Beauty Community rings true, it’s that there’s always another scandal around the corner. Remember, just a few months ago, “Dramageddon 2.0” occurred between Tati Westbrook and James Charles. Well, “Lipstick Gate” seemed to have erased that from everyone’s minds.

So it’s only a matter of time before a new scandal will make the Jaclyn Hill lipstick debacle passé.

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