Epic Games has followed up its amazing “Fortnite x Avengers: Endgame” mash-up with another amazing crossover, “Fortnite x John Wick.” Players of the popular battle royale game can now purchase skins that bear an uncanny resemblance to the legendary assassin. Since Friday, Gamers have also enjoyed a limited time game mode called “Wick’s Bounty.” In it, participants must eliminate each other for gold tokens, and the first team that reaches a preset amount wins the game.

The developer teased its latest film crossover with several telltale changes during the season 9 update. Designers brought Wick’s lovely minimalist home and the iconic Continental Hotel into the game’s map. Additionally, Epic added a combat shotgun and tactical assault rifle used by Wick in his titular trilogy.

“Fortnite” received its latest makeover ahead of the theatrical release of “John Wick: Chapter 3 – Parabellum,” which came out Friday.

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The Fortnite Effect?

It’s worth noting the two films that have had pre-release “Fortnite” tie-ins have done extraordinarily well at the box office. “Avengers: Endgame” set a new record for worldwide opening weekend grosses.  However, given “Endgame’s” massive public profile, it’s doubtful a single videogame crossover had much impact on its bottom line.

Conversely, Fortnite might’ve had a more significant effect on “John Wick 3’s” debut. The film had an opening weekend box office cume of $149 million. As a result, the movie has had a better first week in release than both its predecessors.

In fact, “Chapter 3” has already grossed more than the first “John Wick” did during its entire release. It’s also earned 87 percent of what “John Wick: Chapter 2” grossed in its entire theatrical run.

While the “John Wick” series is very popular among action movie aficionados, it’s hardly a blockbuster franchise. Mini-major studio Lions Gate produced “Parabellum” for just $55 million. Lead actor Keanu Reeves as a global star doesn’t have the box office clout of a Leonardo DiCaprio or Tom Cruise. Because of its modest background, the film was not given the $100 million+ marketing push common to superhero films.

Therefore, it’s possible “Fortnite x John Wick” convinced some portion of the games 78.3 million active monthly players to give the movie a shot.

Fortnite and Brands

“Avengers: Endgame” and “John Wick 3” aren’t the only media properties that have been promoted through “Fortnite.” Back in March, the game launched a new Weezer-themed island ahead of the release of the group’s latest record. In addition to a Weezer-branded skate park, players were also treated to four songs from the band’s new album.

In February, the popular free-to-play title made headlines by hosting a digital concert for EDM artist Marshmello. Around 10 million “Fortnite” users attended the groundbreaking virtual performance.

While pop-culture/video game crossovers are useful for various brands, they also help Epic. Every time the developer brings a new movie tie-in or digital concert to “Fortnite,” the gaming community takes an interest. Consequently, the developer keeps its flagship title in the public consciousness without having to make the time and cost investments of doing a major overhaul or releasing a sequel.

Given the platform’s reach and the positive impact of doing an in-game event, expect to see more “Fortnite x” launches soon.

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