New Coke bottles celebrate upcoming Star Wars film with OLED lightsabers

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Star Wars coca-cola bottles use OLED technology to illumine lightsabers
Image: Coca-Cola

The Force is strong with this one…

Star Wars is everywhere this holiday season. On December 20, “Star Wars: The Rise of the Skywalker” ends a multi-decade saga that has changed pop culture forever. 

To celebrate the upcoming release, Coca-Cola is releasing a game-changing bottle. The soda giant is using organic light-emitting diode (OLED) technology to light up lightsabers held by Rey and Kylo Ren. The lightsabers activate whenever people grab the bottles around the label.

Coca-Cola is releasing the limited-edition bottles as part of a “Galactic Hunt” promotion. The company only plans to release 8,000 bottles in Singapore between December 6 and 22. Consumers in the city-state have to follow clues to find one of the treasured items. 

Inuru Breaking Ground with OLED-enabled Smart Labels

The Star Wars-themed bottle relies on OLED technology, which was developed by the Berlin-based startup, Inuru. The company produces light-up smart labels that include printed batteries and diodes. 

When people hold one of Coca-Cola’s new Star Wars’ bottles, they complete a circuit. An electric current flows into the diodes within the lightsabers on the label. Inuru claims that its printed batteries can activate a minimum of 500 times and are eco-friendly. 

While the lightsaber bottle application is brilliant, Inuru sees a vast galaxy of opportunities for their technology. Electronic, paper-thin labels easily capture attention and create memorable product experiences for users. The company’s smart surfaces can also respond to several types of stimuli, including touch, RFID, and noise. Inuru is ready to transform packaging and marketing forever as its OLED technology becomes more cost-effective. 

How Do We Use OLEDs Today?

Many products that we use today already incorporate OLED technology. Most modern TVs that don’t use cost-effective LCD technology use OLEDs. Over time, production is expected to shift more to OLED technology, which offers higher picture quality and flexibility (e.g. LG’s roll-up TV).

Last year, many smartphone makers began turning to OLED technology to power their screens, including Motorola. OLEDs don’t consume as much battery power because they produce their own light. LCDs, on the other hand, require a separate backlight to illuminate displays. OLEDs only need an electric circuit to activate and still offer flexibility when it comes to managing light intensity.

OLEDs have also made their way into wearable health devices. Fitbit’s Versa 2 bracelet uses the technology for its screen display to offer crisp and vibrant visuals. The device also offers extended battery life as a result of the backlight upgrade. 

Another Win for Star Wars

The Star Wars brand continues to rack up points this holiday season. The light-up Coke bottles represent another genius marketing tactic for a franchise that only seems to gain strength as one saga comes to a close. 

The Mandalorian is a huge reason why Disney+ has had such a successful launch. Additionally, Walt Disney World opened the long-awaited ride, “Star Wars: Rise of the Resistance,” at Galaxy’s Edge this past week. The 18-minute adventure offers a three-in-one ride experience unlike any other attraction in the world. 

Most of us won’t be able to get our hands on a lightsaber Coca-Cola bottle, but we can take comfort in the fact that the Star Wars universe isn’t dying out anytime soon.

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