Bud Light enters the console wars with the limited edition BL6 video game system

Bud Light shakes up console wars with the BL6 video game system.
Image: YouTube | Bud Light

Sadly, Sony’s PlayStation 5 and Microsoft’s Xbox Series X consoles are widely sold out due to intense consumer demand. However, gamers who missed out have the opportunity to nab a brand new platform in the form of Bud Light’s BL6 gaming system/beer cooler.

For the next five days, consumers can bid on Anheuser-Busch’s surprisingly well-equipped combo device. Though the auction for the only BL6 has already garnered four-figure bids, it benefits a great cause. All proceeds of the charity sell-off will be matched and donated to the National Restaurant Association Educational Foundation.

The BL6’s Technical Specifications

Although the “Coolest* Console Ever” is not a retail offering, it comes with legitimate hardware. PC Mag revealed what lies beneath the BL6’s blue and silver case. The platform runs Windows 10 and has an Intel i7-1065G7 processor and Intel Iris graphics card. Anheuser-Busch’s heretofore unknown electronics division also embedded its video game system with 16GB of RAM.

Because of its technical specifications, the BL6 can run games introduced in the last few years. In fact, it features six built-in titles, including “Tekken 7,” “RBI Baseball 20,” and “Soul Caliber VI.” As of this writing, it is unknown if Anheuser-Busch went for the obvious layup of licensing “Beerfest” for their charity console.

The Bud Light console also features an Asus ZenBeam 720p projector and two branded 8Bitdo N30 Pro+ gamepads. The inexplicable device has two cooling compartments to keep the owner’s beverages of choice appropriately chilled. Other than a power source and a willing friend, the BL6 has everything an adult player would need to game responsibly.

Other Recent Novelty Hardware

Bizarrely enough, Anheuser-Busch is not the only corporation to introduce novelty video game hardware recently.

MillerCoors broke into the industry with its Miller Lite Cantroller in June 2019. The adult beverage company made a working gaming controller that doubled as a real 12oz. can of beer for E3 2019. The brewer equipped the device with Bluetooth connectivity, a d-pad and buttons, and haptic feedback components.

Upon its release, the Miller Lite Cantroller had slightly wider availability than the BL6.

MillerCoors produced a limited run of the peripheral that players could win by defeating comedian Eric Andre at “Street Fighter.” That way, contest winners could receive physical evidence of what would otherwise be a totally unbelievable story.

Earlier this year, KFC teased gamers with the prospect of a fried chicken-themed gaming system.

The franchise put out a video claiming the KFConsole would feature a disk drive, 4K video output at 120 frames per second, and a chicken cooking chamber. The corporation also stated the device would come with a platform exclusive Colonel Sanders dating simulator. Sadly, it soon emerged that KFC created a joke commercial to send up PS5 and Xbox Series X marketing hype.

Nevertheless, gamers should not view factors like extremely limited availability or nonexistence as insurmountable obstacles. Moviegoers refused to accept that no director’s cut of Zack Snyder’s “Justice League” had been made. After enduring years of campaigning, WarnerMedia greenlit a new edition of the superhero blockbuster, which will be released next year.

Because of that improbable outcome, it is not inconceivable that gamers could convince Anheuser-Busch to release a retail edition of the BL6.


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