Michigan will become the latest U.S. state to embrace the concept of the mobile sports betting app. The Wolverine State launched online and mobile sports gaming statewide on Jan. 22, just in time for the AFC and NFC Championship Games.
It’s barely been a quarter-century since the first online gaming sites launched, changing the way people wagered on sporting events. However, the advent of mobile devices and the fashion in which people have embraced that technology isn’t merely altering the landscape in terms of the way people place wagers at online gaming sites today. It’s completely changed the game in the types of wagering options these sports sites now offer to their customers.
Live or in-play betting has become the most popular form of wagering. Users can wager on the outcome of the next play in a game. Will the pitch be a strike or a ball? Is a team going to throw or pass? Users can also place wagers on which team or player will hit the next home run, or which squad will kick the next field goal.
This style of play offers endless opportunities and instant gratification or failure. Should it prove to be the latter, no worries. There’s another opportunity coming right up so you can try again.
None of this ever happens without the development and evolution of these gaming apps. Apps are the future of sports gaming, and that future is now.
Players crave action. This was first witnessed in the sport of horse racing in the early 1990s. Players at racetracks grew weary of waiting the 20 minutes or so between races for the next betting opportunity.
The solution that the tracks developed was simulcasting. Through satellite hookups, signals were brought in from racetracks around the world. A track could now offer racing virtually around the clock. Someone sitting in New York could be wagering on racing from Hong Kong. In the prime hours, the only limit on how much offsite wagering a track could offer was the number of satellite links it had available.
It wasn’t long after this development that the world of sports gamification was also altered dramatically. It was in the mid-1990s that the first online wager sites began popping up on the internet. People could now wager on a sports match from the comfort of their own home. There was no longer a need to trudge all the way down to the local sports shop in order to make a play on a game.
As cell phones evolved into smartphones, the next phase in the technological evolution arrived on the scene. Sports sites developed apps that enabled users to access their web pages from anywhere.
At work, but want to put a few dollars on that afternoon Manchester United-Liverpool English Premier League match? Not to worry. Pull out your phone, engage the site’s app and place your wager.
Why Mobile Matters
Mobile sports apps haven’t simply changed how people enjoy sports. They’ve also greatly impacted how much people wager on sports.
In 2018, the Supreme Court overturned a law that prohibited sports betting in the USA anywhere except Nevada. Instantly, the other 49 states and the District of Columbia were eligible to legalize sports betting.
Among the more than 20 states that have made the move to legalize gambling, it’s the ones that opted to include the online and mobile options that are really raking in the dough.
New Jersey quickly became the second state to legalize sports betting. And it’s proven to be a massive move in terms of the state coffers. New Jersey’s betting numbers rival that of the mighty Las Vegas Strip.
During the month of November last year, New Jersey sportsbooks collected a sports betting handle of $931.6 million, outpacing even Nevada and breaking the state’s previous one-month record.
Those wagers generated $50.6 million in revenue. The Garden State collected $6.2 million of that money in taxes. That’s $6.2 million in a month.
Seeing how much his neighboring state was generating, New York Gov. Andrew Cuomo is expected to announce during his January State of the State address a plan to legalize mobile and online wagering in the Empire State.
Cuomo was originally reluctant to add mobile wagering to in-person betting. Minus the mobile or online option, through November 2020 New York had garnered just $1,855,216 in tax revenue for the entire calendar year.