For the last few years, the media has been fixated on trying to decode the interests and priorities of Millennials and Generation Z. But more attention should be paid to the demographic that will supplant them, Generation Alpha.
Coined by Australian generational researcher Mark McCrindle, the term Generation Alpha refers to children of Millennials born between 2010 and 2025. Following scientific convention, the designation is taken from the Greek alphabet as continuing to use Latin past Generation Z would be needlessly confusing.
As the first generation of the 21st century, Generation Alpha kids are now beginning their formal education. And recent studies have revealed key emerging characteristics and preferences of the latest generational cohort. And that information should be of great interest to the entire tech industry.
The Facts of Life for Generation Alpha
To understand Generation Alpha, it is first necessary to understand what kind of world they will inherit. With approximately 2.5 million Alphas born weekly, they will total more than 2 billion by 2025 and will represent just under a quarter of the world’s estimated population of 8.1 billion.
Extrapolating from current birthrate data, the majority of Alphas will be born in the planet’s two biggest population centers, India and China. And as with Millennials and Generation Z, they will be less interested in tradition and national identity and more inclined to embrace tech and global thinking.
According to McCrindle’s research, Generation Alpha will be the most educated and wealthiest generation in human history. And as a consequence of being born into a world dominated by smartphones and tablets, their learning process will be kinesthetic in nature as opposed to visual and auditory.
What Generation Alpha Likes and Dislikes
Moreover, being raised on screens, the new kids on the block will not view technology as a mere tool or convenience. They will see it as integral to everyday life, just like eating and breathing. For them, communicating electronically will be second nature.
Current research indicates that as children, Generation Alpha will also be interested in toys that play back, powered artificial intelligence tools like Amazon’s Alexa and Apple’s Siri. Due to that formative experience, it’s anticipated that as the next generation comes of age, the effectiveness of visual advertising will diminish while voice-based ads will become the norm.
Members of Generation Alpha are also expected to have an interest in physical play, but not in the way that’s commonly understood now. Studies show that Alphas will have a strong interest in wearable devices and gestural interfaces. And as resource scarcity and climate change make travel increasingly prohibitive, it’s expected that they will enjoy virtual vacations utilizing augmented reality tools.
While the preeminence of Generation Alpha is still a decade or so off, their interests and priorities will soon come to reshape the entire world, especially with regards to technology.
Which tech company do you think will seize the zeitgeist in the age of Alpha?
Leave your response in the comments below.